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BCM110 End of Session Quiz Flashcards | StudBud
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BCM110 End of Session Quiz
BCM110 End of Session Quiz
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1
According to active audience theories, in today's media landscape, audiences are more likely to:
Remain disengaged and indifferent
Passively consume media without involvement
Ignore media content entirely
Express their opinions and perspectives
2
According to Louis Althusser, how does ideology function in society?
It promotes individual creativity and expression.
Ideology reflects the real world
Represents the imaginary relationship of individuals to the real world
It serves as a tool for social control and domination.
3
According to Jenkins (1992), which of the following are popular stereotypes about fan culture?
Childish adults obsessed with trivia
Brainless consumers of devalued cultural material
Unable to separate fantasy from reality
All of the above
4
Which of the following media types are commonly associated with high culture?
Tabloid newspapers
Pop music
Reality TV shows
Classical literature
5
According to Jenkins (1992), what is the history and representation of the term 'fan'?
A mentally unstable individual
A powered machine used to create a flow of air.
A follower of religious rituals
A flat surface that is waved back-and-forth to create an airflow
6
Aristotle's model of communication is non-linear
False
True
7
Who is credited with coining the term "public sphere"?
Michel Foucault
Pierre Bourdieu
Stuart Hall
Jürgen Habermas
8
What cult musical inspired active participation in fan studies?
The Rocky Horror Picture Show
Fame
Hamilton
Chicago
9
In the attention economy, what is considered of value?
Time and attention
Financial wealth
Social status and popularity
Material possessions
10
Which cultural phenomenon is considered one of the earliest examples of a moral panic?
Gothic novels
Rock and roll music
Internet chat rooms
Video games
11
What kind of media practice is depicted in the given clip from the Hunger Games?
News reporting
Propaganda
Entertainment
Documentary
12
Denotation refers to the literal or surface-level meaning of a sign or symbol.
True
False
13
Which key media theory was developed by Stuart Hall?
Encoding/decoding theory
Agenda-setting theory
Cultivation theory
Passive Audience Theory
14
Which famous painting is referenced in this meme?
The Starry Night by Vincent van Gogh
The Persistence of Memory by Salvador Dalí
The Treachery of Images by René Magritte
Mona Lisa by Leonardo da Vinci
15
What is meant by the term "moral panic"?
A collective effort to address social inequalities in a community.
A sudden increase in ethical awareness within society.
A deliberate manipulation of public opinion by influential individuals
A widespread fear over a perceived threat to societal values or norms.
16
Which celebrities have been dubbed 'super celebrity activists'?
Leonardo DiCaprio and Kate Winslet
George Clooney and Kendall Jenner
Angelina Jolie and George Clooney
Angelina Jolie and Brad Pitt
17
What does the 'hypodermic needle' theory propose?
Messages are injected directly to the audience without any resistance
Audience members actively decode and interpret messages
People are afraid of needles so they avoid communication
Audiences can develop a fear of needles by watching TV
18
Which metaphor was commonly used to describe the process of audiences being influenced by media messages?
Hypodermic needle
Sledgehammer
Magic wand
Thought Sponge
19
Which of the following Australian media outlets is NOT owned by Rupert Murdoch?
Sky News Australia
Nine News
News Corp Australia
The Australian
20
Alix Earle is an example of a _________?
Popular person
Star
Celebrity
Micro-celebrity
21
Select all the examples of mediated public spheres below.
Q & A TV Show
Twitter
Reddit Threads
Keeping up with the Kardashians TV Show
22
Which scholar coined the term "produser"?
Axel Bruns
Michel Foucault
Marshall McLuhan
Douglas Engelbart
23
Which group of individuals could be affected by mischaracterized or omitted audience data?
All of the above
Advertising agencies
TV producers and executives
Audiences themselves
24
In the famous Bobo doll experiment, what did Albert Bandura conclude?
Aggression is primarily influenced by genetic factors
Watching violence promotes violence.
Media violence has no impact on behavior
Parental influence is the sole determinant of aggression
25
A public sphere is ________?
A forum where people can freely discuss ideas
All of the above
A town where people gather
A 3D circle where people can think
26
In semiotics, what does the term "signifier" refer to?
The cultural and social context in which signs are used
The physical or sensory form that represents a concept or object
The process of decoding symbols and signs in communication
The underlying meaning or interpretation associated with a sign
27
Who invented this communication model?
Noam Chomsky and Ferdinand de Saussure
Edward T. Hall and Erving Goffman
Claude Shannon and Warren Weaver
Marshall McLuhan and Harold Innis
28
What is the difference between stardom and celebrity? Select multiple if applicable.
Stars have bigger fan bases
They mean the same thing
Stardom is associated with talent whereas celebrity is not
Celebrity is often linked to fleeting fame based on personal life