Intro to Business Marketing Test Review 22

A company's percentage of total sales volume generated by all companies in a given market is called

The process where goods move through at least one middle firm before reaching the consumer is called

all potential customers who share common needs and wants, and who have the ability and willingness to buy the product

There will be a final essay asking to list, define, and give an example of all 7 core functions of marketing?

Info about the target market with regard to age, income, ethnicity, attitudes, lifestyle and geographic residence

refers to segmentation of a market based on where people live

What channel of distribution does a dairy farm use when they sell products at the farm and at a grocery store?

Which of these are included in a customer profile?

Tangible items that have monetary value and satisfy your needs and wants is called ________.

Gathering, storing and analyzing information about customers, trends and competing products is:

A store owner decides what the store will sell and advertising, what other 2 marketing functions would the manager plan?

Consumers want products that:

statistics about a population in terms of their personal characteristics

Which of these is not one of the three main types of businesses in the distribution channel?

There will be another essay asking you to describe a target market about a specific product/service?

There will be an essay: "List the four parts of the Marketing Mix. What else is this known as? Give examples of each."

To market a product successfully, a company has to

Utility in marketing means:

A movie theater provides customers with a(n) ______________?

dividing the total market into smaller groups of people who share specific needs and characteristics

Product, price, place and promotion strategies

Zack decides how and where to store his company's product before it is sent to retail stores. This is which function?

Using media to promote your images, goods and services is officially referred to as ________.

data describing the attitudes, values and lifestyles of a population

money left after paying for basic living necessities

Your parents do all of the household shopping requested and consumed only by you, your parents would be identified as:

There will be a essay question asking "What is marketing?"

Demographics do NOT include

a belief that to be profitable a business must work to satisfy the customer's needs and wants

A business that buys products from one company and sells the products to other companies is what type of business?

marketing decisions about how to inform, persuade, and remind the public about a product

money left after paying taxes