Marketing Essentials Quiz

Question 1

What does SWOT stand for?

Accepted Answer

Strengths, Weaknesses, Opportunities, Threats

Question 2

What is a USP?

Accepted Answer

Unique Selling Proposition

Question 3

What is the goal of SEO?

Accepted Answer

All of the above, Increase visibility, Drive traffic, Improve ranking

Question 4

What is the 4th P in marketing?

Accepted Answer

Promotion

Question 5

Which is a type of marketing strategy?

Accepted Answer

Email marketing, All of the above, Social media marketing, Content marketing

Question 6

Which is a marketing metric?

Accepted Answer

CTR, CPC, ROI, All of the above

Question 7

Which is a digital marketing tool?

Accepted Answer

Email marketing, PPC, SEO, All of the above

Question 8

True or false: Branding is only about logos

Accepted Answer

False

Question 9

Which is a type of sales promotion?

Accepted Answer

All of the above, Contests, Discounts, Coupons

Question 10

What is a buyer persona?

Accepted Answer

A fictional customer

Question 11

What is a marketing funnel?

Accepted Answer

All of the above, Sales process, Customer journey, Lead conversion

Question 12

Which is a type of content marketing?

Accepted Answer

Infographics, Blog posts, All of the above, Whitepapers

Question 13

Which is a type of market research?

Accepted Answer

Surveys, Focus groups, All of the above, Interviews

Question 14

What is influencer marketing?

Accepted Answer

Using influencers

Question 15

Which is a social media platform?

Accepted Answer

All of the above, Instagram, Facebook, LinkedIn

Question 16

What is the goal of CRM?

Accepted Answer

Sales increase, All of the above, Customer retention, Customer satisfaction

Question 17

What is the goal of PR?

Accepted Answer

All of the above, Brand image, Media coverage, Public perception

Question 18

Which is a market segmentation type?

Accepted Answer

Geographic, Demographic, All of the above, Psychographic

Question 19

Which is a type of advertising?

Accepted Answer

All of the above, Online ads, Print ads, TV commercials

Questions 19