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Duplicate of Advertising Techniques Flashcards | StudBud
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Duplicate of Advertising Techniques
Duplicate of Advertising Techniques
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questions about propaganda techniques
Flashcards
15 cards
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Questions
15
Answers
1
What technique is being used on this ad?
•Nutrition Appeal
•Bandwagon
•fraud
slogan
2
•Ordinary person backs a product
Expert
Facts and Figures
Personal Testimony
Patriotism
3
Purchase will support helping the environment
•Appeal to Good Citizenship
•Testimonial
•Facts and Figures
•Expert
4
persuasive technique that invites you to join the crowd.
•Bandwagon
•Testimonial
Celebrity Endorsemnt
•Expert
5
What technique is being used on this ad?
•Expert
•Bandwagon
•Patriotism
•Snob Appeal
6
Appealing to feelings of fear, love, fame, power
•Bandwagon
•humor
• Emotional
•basic ad
7
diverts audience and gives a reason to laugh often through the use of visuals and/or language.
Bandwagon
Rewards
Humor
Repetition
8
They use
people
such as doctors, dentists, engineers, to say that they recommend this product.
bandwagon
•puffery
•Expert
•Humor
9
What technique is being used on this ad?
•sales pitch
expert
•Humor
personal testimony
10
statistics are given to prove superiority.
•Bandwagon
•Facts and Figures
•Snob Appeal
•Logical Appeal
11
Statement endorsing an idea/product by a prominent person.
•Vanity Appeal Appeal
•Logical Appeal
•Celebrity Endorsement
•Personal Testimony
12
What technique is being used on this ad?
•Patriotism
•Bandwagon
•Testimonial
•Expert
13
Using simple phrases that sound good but have no real value or meaning.
•Logical Appeal
•Patriotism
•Name-Calling
•Glittering Generalization/Puffery
14
•A catchword or phrase that Often sells through repetition
Memory Programming/Slogan
sense appeal
appeal to citizinship
expert
15
Techniques used to influence opinions, emotions, attitudes or behavior
marketing
expert
snob appeal
Advertising