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Advertising Detectives Flashcards | StudBud
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Advertising Detectives
Advertising Detectives
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Flashcards
25 cards
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Questions
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1
A style or category is the....
Genre
Target Audience
Tone
Multimedia
2
Can birds fly? Is an example of a
silly question
trivia question
rhetoric questions
advertising question
3
"Once you pop, you can't stop" is the slogan for what product?
Chewing Gum
Rice Bubbles
Pringles
Twisties
4
What does PEEL stand for?
Point, Expose, Example, Link
Point, Expose, Example, Like
Point, Explain, Exercise, Like
Point, Explain, Example, Link
5
"By donating you will build security, build strength and build a future" is an example of:
Alliteration
Repetition
Riddle
Rhyme
6
"Target Audience" is part of
Persuasive Techniques
Celebrity Endorsement
The Pitch
Harry Potter
7
AIDA stands for
Appeal, Desire, Action, Interest
Attention, Interest, Desire and Action
Advertising, Image, Desire, Attraction
Attraction, Interest, Desire, Appeal
8
Define advertising
the profession of producing advertisements services
Or of the above
Calling public attention to a product
the activity of producing advertisements for products
9
A Vector is
Line drawing audience attention from one element to another
A line connecting the dots together.
Villan in Despicable Me.
Line drawing audience attention from one ad to another
10
The image is the logo for...
Nintendo
Play Station
Xbox
Wii
11
Visual techniques of print advertising include;
Prettiness
Colour and Bold Writing
Image and Rhetoric Questions
Rhetoric Questions and Contrast
12
Ad ad slogan set to a memorable melody is called a
Trademark
Melody
Tagline
Jingle
13
This character is the mascot for?
Harry Potter
Cards Against Humanity
Monopoly
Bankrupt
14
Define the term "Bias"
favouring a particular person/group in a fair manner
not favouring a particular person/group in a fair manner
not favouring a particular person/group in an unfair manner
favouring a particular person/group in an unfair manner
15
What is a consumer?
Target Audience
Teenagers and kids
The general public
The person selling the product
16
'Maybe she's born with it, maybe it's maybelline' is
Testimonial
Slogan
Bandwagon
Alliteration
17
How do ads INTEREST the consumer?
Funny quotes and a strong call to action
establishing a need, hinting at something special; benefits
They charge the viewer money for every second they look
They make no effort to engage; "hard to get" effect
18
Identify some of the techniques used in advertising
Repetition, Music, Jingles and Santa Clause
Logos, Repetition, Celebrity Endorsement and Alliteration.
Logos, Repetition, Social Media and Rhyme
Music, Alliteration, Instagram and Bright Colours
19
An Ad that makes you feel like everyone has the product and if you don't you'll be left out is
Glitterting Generalities
Bandwagon
Emotional Appeal
Testimonial
20
to encourage someone to do or believe something through reasoning is...
Interview
Advertising
Detective
Persuasive
21
Identify FOUR different types of media
TV, Radio, Social Media and School
TV, Radio, Interviews and School
TV, Internet, Social Media, Magazines
TV, Internet, Radio and School
22
A Slogan is....
A statement about the product that is being advertised
A statement for the viewer of the ad.
A long and memorable phrase used in advertising.
A short and memorable phrase used in advertising.
23
"Think Different" is the slogan for what product/company?
Microsoft
Puma
Adidas
Apple
24
The logo is for?
Bitter
Twitter
Sitter
Pitter
25
Definition for Salient Image is...
Image that involves important information
Colour image
Feature in an image that draws the audience attention
Black and white image
