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PABS Marketing Chapter 8 Flashcards | StudBud
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PABS Marketing Chapter 8
PABS Marketing Chapter 8
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Questions
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Answers
1
A good brand name should:
Include the company’s name
Sound like an animal or natural phenomenon
Be distinctive and easy to remember
Relate to the latest technology
2
What are the two ways that a company can obtain new products?
Line extension and brand management.
New-product development and acquisition.
Internal development and brand management.
Internal development and brand management
3
New product development starts with:
idea generation
concept development
concept testing
idea screening
4
Economic communities are also known as
Free customs area
Free logistic and tranportation
Free schengen area
Free trade zones
5
Product improvements, product modifications, and original products can all be classified as____________
New products
Pioneer products
Product ideas
Product concepts
6
Which of the following is not an element of a firm's marketing mix?
Product
Place of delivery
People
Price
7
Executives, manufacturing employees, and salespeople are all examples of
Internal sources for new-product ideas
External sources for new-product ideas.
Research and development team members.
Core members of innovation management systems
8
___ pricing is the approach of setting a low price to attract a large number of buyers quickly and win market share
value base price
Penetration price
Market-skimming price
Below-market price
9
________ are consumer products with a unique characteristics or brand identification
Shopping products
Specialty products
Industrial products
Unsought products
10
A good brand name should:
be distinctive
relate to technology
include the company's name
Sound like natural phenomenon
11
_______marketing is more suited for uniform products such as grapefruits or steel
Niche Marketing
Micro marketing
Undefferentiated marketing
Segmented marketing
12
New product development starts with ....................
Idea screening
Concept development
Concept testing
Idea generation
13
What is price in Marketing?
Price is use to demand value
The only marketing mix satisfy consumer want and need
Satisfying consumer demand
is the amount of money charged for a product or service
14
What is the meaning of BOGOF in Pricing
Buy One Get One Free
Valued added price
standardization and adaptation price
Using marketing mix
15
Which of the following was designated to foster trade between nationsn?
EU
GATT
NAFTA
WTO
16
A ……………………. is unpredictable, short-lived, and without social, economic, and political significance.
Fad
Fashion
Style
Trend
17
The third level of a product that product planners must consider is a(n)
Actual product
Augmented product
Core product
Brand equity
18
Companies usually develop ________ rather than single products?
Product groupings
Product brands
Product families
Product lines
19
In marketing theory, P.L.C. stands for:
Promotional life cycle
Production life cycle
Price list classification
Product life cycle
20
Which of the following is NOT a potential reason for a new product to fail?
Higher than anticipated costs of product development.
An underestimated market size
An incorrectly positioned product.
A poorly designed product
