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SEM II 1.07-08 Flashcards | StudBud
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SEM II 1.07-08
SEM II 1.07-08
22 terms
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StudBud Administration
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#MIM Terms Review
Flashcards
22 cards
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Practice quiz
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Questions
22
Answers
1
MIM research method used when problem has not been defined
Exploratory Research
Descriptive Research
Casual Research
Deliberate Research
2
A part of a larger group
Subset
Misfit
Static data
Mean
3
This Olympian won his 3rd gold medal Wednesday in the snowboarding halfpipe event
Shaun White
Shaun Stewart
Michael Trapp
Michael Phelps
4
Asymmetry in statistical data
Skewness
Mode
Range
Data Warehouse
5
Where would you put pictures, Questionnaires, interview forms in a Marketing Report
Glossary
Table of Contents
Title Page
Appendix
6
Businesses want to achieve this when interpreting statistical data
Program Development
Secondary Information
Inaccurate Interpretation
Accurate Interpretation
7
Be sure to include these in the main portion of a marketing report, explaining your findings
Supporting Tables & Graphs
Summaries & recommendations
Computer Software
Appendixes & Indexes
8
Data that does not change
Static
Internal
Old
Primary
9
MIM research method that is used to examine relationship between 2 variables
Casual Research
Deliberate Research
Exploratory Research
Descriptive Research
10
When opening a new business you should research the following information
Size of High School, Number of McDonalds & Hardees
Area Demographics, Competition & Market Share
Location, Location, Location
Parking, closest Walmart, and weather
11
To be successful in business you must _____________ and _________ customer needs & wants
Understand & neglect
Understand & Meet
provide & forget
neglect & provide
12
Value that occurs most often
Mean
Mode
Maude
Medium
13
The youngest ever female gold medalist at the age of 17 -and snowboarding slopestyle champion
Khloe Kardashian
Gabby Douglas
Lindsey Vonn
Chloe Kim
14
The average or central value
Mode
Mean
Subset
Medium
15
Which method of consumer questionnaires is most accurate?
Face to Face
Website Survey
Telephone Surveys
Mail in Survey
16
First Step in Conducting MIM
Select Collection Method
Hire a Lawyer
Define Focus Group
Define Focus/objectives
17
Mutual relationship between two or more variables
Database
Correlation
Range
Skewness
18
When presenting oral information you should remember this feature
Technically oriented
Free from Detail
Simplicity
Complexity
19
MIM research Method used to gather characteristics of a population, EX. target market
Exploratory Research
Descriptive Research
Casual Research
Data Warehouse
20
Who is the founder of McDonald's?
Croc Shoes
Ray Charles
Ray Kroc
Mac McDonald
21
Handlers deal with the
Star Athletes
Famous Athletes
Difficult Athletes
Up & coming Athletes
22
The difference between the smallest & Largest value
Range
Mode
Survey
Correlation