Social Media Marketing Quiz

Question 1

A central online location where producers, consumers and community meet to exchange products or information.

Accepted Answer

A platform

Question 2

Social media is NOT an effective place to do this:

Accepted Answer

NONE OF THE ABOVE -- it's good for all of these.

Question 3

The only one that's NOT a sensible goal for your social media plan:

Accepted Answer

public stock offering

Question 4

What is evergreen content?

Accepted Answer

Media that always remains fresh or relevant

Question 5

Stukent was modeled on which REAL social media management tool?

Accepted Answer

Hootsuite

Question 6

The very first true social media platform:

Accepted Answer

MySpace

Question 7

A SOCIAL MEDIA MARKETING PLAN must include all of these EXCEPT:

Accepted Answer

Paid advertisements (promoted posts)

Question 8

Which of these is an example of DEMOGRAPHIC data?

Accepted Answer

age and income level

Question 9

All of these measure awareness, EXCEPT:

Accepted Answer

Conversions

Question 10

GoPro's customers do most of its marketing for it, thanks to:

Accepted Answer

User-generated content

Question 11

For a business hoping to succeed on social media, remember: "SELL, SELL, SELL."

Accepted Answer

False

Question 12

Which is NOT an example of ENGAGEMENT?

Accepted Answer

Someone views a post

Question 13

The proper content mix on social media includes:

Accepted Answer

Mostly non-sales content

Question 14

A "conversion" always means:

Accepted Answer

Whatever is your desired action

Question 15

If your goal is SALES, which of these is least important?

Accepted Answer

Brand awareness

Question 16

In a social campaign, the TOTAL number of users who have been exposed to your message

Accepted Answer

Reach

Question 17

Social media analytics includes all these EXCEPT:

Accepted Answer

Recruiting appropriate influencers

Question 18

The strategy of producing and sharing media like articles, videos and podcasts:

Accepted Answer

Content marketing

Question 19

A numerical standard for measuring or evaluating the performance of something.

Accepted Answer

A metric

Questions 19