Nationalization occurs when the government

Takes control in specific industry

attempts to study a culture from within

Which strategy would be MOST likely classified as a market penetration strategy?

App created for current customers to pay electronically

In a low-context culture

Messages are explicit and specifice

often used in comparative or multicountry studies

studbud

2016-02-02 Global Marketing

12 termsStudBud Administration67 plays

Marketing in a global environment

Flashcards12 cardsFPractice quizPHost liveL

Questions 12

Answers

1
Which product likely exhibits the lowest level of environmental sensitivity
Integrated circuits
Turbine equipment
Computers
Coffee
2
Researcher seeks to determine meaningful factors in product benefits thru
Cluster analysis
Factor analysis
Market estimation by analogy
Conjoint analysis
3
When a trained moderator facilitates discussion among 6-10 consumers. This is example of?
observation study
consumer panel
experiment
Focus group
4
Nationalization occurs when the government
disposses foreign company
Expands its borders via war
Takes control in specific industry
Peacefully merges with neighbor countries
5
________ are the most influential people in their communities?
Innovators
Late majority
Early majority
Early adopters
6
Emic analysis:
uses same item set across all countries
is more detached perspective
Enhances comparability
attempts to study a culture from within
7
Which of the following is a high-context culture?
Germany
Switzerland
Japan
The US
8
MOST likely to be element in one's material culture?
An attitude
Religion
Clothing
A perception
9
Which strategy would be MOST likely classified as a market penetration strategy?
Company decided not to worry about creating new strategies
App created for current customers to pay electronically
Company created new product for existing customers
A company created a new product to sell in a foreign country
10
In a low-context culture
can function with less legal paperwork
Messages are explicit and specifice
Less info in verbal part of message
more info resides in context of communication
11
Etic analysis
Tailored to fit a particular country
Uses its own set of meanings and valuesd
Similar to ethnography
often used in comparative or multicountry studies
12
Which private network allows sharing of electronic info securely without mountains of paper
Consumer panel
Focus group
Data warehouse
Intranet

2016-02-02 Global Marketing Flashcards | StudBud