What are the main objectives of promotion

To communicate with the customer

A low priced product for the mass market will most likely generate

High unit sales but lower level of profit per product sold

Business can offer sales promotion to boost sales or get rid of unwanted stock. Stock is

products for sale held in storage by the business

Which 4 elements make up the marketing mix?

Product, Price, Place, Promotion

Which one is the correct order of the stages of the product lifecycle?

Introduction, Growth, Maturity, Decline

Which one is the best description of the stage of maturity?

Slow or flat sales increase, high level of competition

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The 4Ps

15 termsStudBud Administration710 plays

Edexcel Business GCSE 9-1

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Questions 15

Answers

1
What are the main objectives of promotion
To lower the price
To communicate with the customer
To design the best quality product
To make it convenient for the customer to buy the product
2
To delay the decline of sales during a product's lifecycle, companies cane use
decline prevention
extension strategies
maturity preservation
growth prolongation
3
A low priced product for the mass market will most likely generate
High unit sales and high profit per product
High unit sales but lower level of profit per product sold
Low unit sales but high profits per unit
Low unit sales and low profit per product sold
4
A short film on a screen using images, music and emotive language is a form of
advertising
sales promotion
product trial
sponsorship
5
Business can offer sales promotion to boost sales or get rid of unwanted stock. Stock is
free gifts available to loyal customers
something to cook soup with
products for sale held in storage by the business
shares in a business
6
A product with a narrow target market that serves a special requirement is called
a niche market product
a special product
a mass market product
an expensive product
7
Which one is not an element of the design mix?
Economic manufacture
Aesthetics
Packaging
Function
8
When selecting media to advertise a product, businesses need to consider mostly
the time of the year
where the product is made
the target market and the cost
the colour of the packaging
9
A unique design, sign, symbol, colours or their combination to differentiate a product is a
design mix
advertising
sales promotion
brand
10
Which 4 elements make up the marketing mix?
Aesthetics, Function, Economic Manufacture
People, Promotion, Posters, Players
Customer, Cost, Convenience, Clearance
Product, Price, Place, Promotion
11
Which one is the correct order of the stages of the product lifecycle?
Decline, Maturity, Growth, Introduction
Maturity, Growth, Introduction, Decline
Growth, Decline, Maturity, Introduction
Introduction, Growth, Maturity, Decline
12
A coach company transporting the school's football team to fixtures for free is an example of
sales promotion
product placement
sponsorship
viral marketing
13
Which one is the best description of the stage of maturity?
Slow or flat sales increase, high level of competition
Declining sales, reduced advertising
Slow or flat sales increase, little competition
Rapid sales growth, no competition
14
A local cinema offering reduced ticket prices on Wednesdays is an example of
celebrity endorsement
branding
sales promotion
product trial
15
Which one of these is not an "extension strategy" ?
Change the appearance or packaging
Reduce the price
Reduce advertising
Bring out new versions of the product

The 4Ps Flashcards | StudBud