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Principles of Marketing Flashcards | StudBud
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Principles of Marketing
Principles of Marketing
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A #DECA practice quiz
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46 cards
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Questions
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1
To make sure he develops a realistic personal budget, Marcel should always
verify his past credit rating.
consult with a bookkeeper.
a pay his bills on time.
track and record his expenses.
2
To satisfy customers, employees should respond to customer complaints in a(n) ____ and ____ way
understanding, leisurely
courteous, timely
reactive, efficient
innovative, tactless
3
An employee who is always ready and willing to work is showing
initiative.
creativity.
empathy.
industriousness.
4
Every business must accomplish which of the following
Obtain venture capital
Trade or sell business assets/property
Issue corporate bonds
Produce or provide goods/services
5
As a team member, should you try to encourage others on the team?
Yes, share praise you receive for your own work.
Yes, this will help your fellow team members.
No, this isn't part of your role as a team member.
No, management should encourage the team members.
6
Individuals charging only the amount they can afford to pay in full every month is
the wise use of credit.
making a cash transaction.
a way to avoid identity theft.
saving money for the future.
7
When you exhibit self-confidence, you are showing others that you
believe in your own abilities.
value others' opinions more than your own.
are inflexible.
have a superior attitude.
8
Which is the correct way to send a business letter to someone you don't know the name of:
Dear Accounting Manager
Dear Madam
Dear Accounting Department
Dear Sir
9
Which of the following is a relevant question for a job applicant to ask during an interview:
Are there any good restaurants nearby?
What type of training do you provide for this position?
Why didn't the sales department meet its goals last month?
What is your annual salary?
10
The question, "Who is experiencing the conflict ?" can provide insight about the
other person's personality.
importance of the relationship.
core issue surrounding the disagreement.
type of disagreement that is occurring.
11
An economic good or service that is scarce is one that is
in limited supply.
readily available.
not test marketed.
not made in America.
12
Written communications in business should
use long, informative sentences.
use technical language.
be clear and easy to understand
be totally impersonal.
13
One of the most effective ways for employees to communicate with management is to
talk to management personnel during their lunch times.
give their messages to friends of management.
call management personnel at home.
drop notes in a suggestion box.
14
Which of the following is a characteristic of an efficient accounting system:
Maintenance-free
High-accessibility
User-friendly
Results-oriented
15
A supervisor e-mails his/her staff members to inform them about a mandatory meeting. This is
lateral interaction.
external networking.
invasive messaging.
downward communication.
16
Which of the following is an example of tax liability
Value of an exemption
Interests paid on a mortgage
Deduction for a charitable contribution
Amount due on an inheritance
17
What type of correspondence is when you send several letters to companies asking about products
A short report
An inquiry
An application
A proposal
18
What might an employee receive from a business for routinely helping customers well?
An honorarium
A promotion
A gratuity
A suspension
19
Which of the following is a benefit of maintaining a positive attitude
Having better luck
Enjoying better personal relationships
Making fewer mistakes
Earning fame and money
20
Which of the following economic systems encourages competition in business
Market
Socialist command
Communist command
Traditional
21
One of the benefits of being assertive people
worry about doing something they do not want to do.
feel in control of their careers.
put forth all of the effort in relationships.
let people walk all over them.
22
Susie is upset because her coworkers say she doesn't do her share. This is the result of
lack of skill.
cooperation.
negative feedback.
consideration.
23
What do environmental distractions to active listening include?
Poor lighting and noise
Personal matters that cause us to worry
Strong opinions about the topic
The speaker's appearance and manner
24
A fixed value in a mathematical formula and the speed of light in science are examples of
utility.
layaway.
the marketing concept.
constants
25
How are prices used in our economy?
To encourage excess demand
To encourage excess supply
To provide equilibrium in the market
To ration limited resources
26
What is an important aspect of fulfilling a company's brand promise?
To make different rules for different types of customers
To use touch points to create positive customer experiences
To change the company's slogan on a regular basis
To create other trade characters for other market segments
27
What function of money enables a person to save his/her wealth until it is needed?
Medium of exchange
Incentive
Unit of measure
Store of value
28
Eva purchased her favorite television show to watch. Which economic activities is Eva doing
Consumption
Production
Distribution
Exchange
29
What should a business employee do after taking a telephone message for a coworker?
File the information
Write an inquiry
Thank the caller
Contact a supervisor
30
Which of the following are types of lending investments:
Savings accounts, collectibles, and stocks
Money market accounts, certificates of deposit, and bonds
Certificates of deposit, stocks, and real estate
Bonds, certificate of deposits, and collectibles
31
A good example of casually operated group is a
few friends tarting a football camp.
football team running laps around the field.
few friends talking about football.
football team selecting a strategy or play
32
During brainstorming, should participants be allowed to add new ideas to another's idea?
No, because using someone else's idea is considered stealing
Yes, because other participants' ideas can trigger new ideas
No, because it can be seen as a poor evaluation of the idea
Yes, because ideas that are not realistic should be modified
33
What can a company do to increase productivity by improving their employees quality of work
By meeting customers' needs
By paying fair salaries
By following regulations
By developing new products
34
If a message recipient has furrowed eyebrows the emotional response that s/he is showing is
sadness.
anger.
nervousness.
joy.
35
What type of customer expects immediate service regardless of the circumstances?
Slow/Methodical
Dishonest
Impatient
Suspicious
36
As an employee, you can help your company build positive customer relations by
identifying a target market.
conducting market research.
making strategic planning decisions.
reporting customer feedback.
37
Employees who act in a responsible manner on the job can help to create ____ for the company.
goodwill
capital
problems
goals
38
Which of the following is not a reason why people resist change
Lack of confidence
Fear
Contentment
Trust
39
Which of the following is an advantage of practicing effective human relations skills at work
Increased employee loyalty
Decreased customer loyalty and patronage
increased employee absenteeism
Decline in employee morale
40
Why should employees possess adequate product knowledge in order to handle customers inquiries?
To develop promotions
To Plan effectively
To organize inventory
To sell successfully
41
What are the legal documents that certain businesses must obtain in order to operate?
Copyrights
Monopolies
Licenses
Patents
42
What type of partnership arrangement might restrict a partner's liability?
Close
"S"
Franchise
Limited
43
Which of the following statements about wholesale trade businesses is true
They operate in areas convenient consumers.
They operate from a variety of business premises.
They operate only from mail-order warehouses.
They operate only from distribution centers.
44
Before you can perform new tasks, you should first read the instruction manual so you can
use shortcuts to complete the tasks quickly.
apply the directions in reverse order.
perform the tasks in order that you think works best.
follow the written directions in the proper sequence.
45
Employees who get recommendations from previous employers benefits the workers by
elimination the need for a résumé.
increasing their employability.
helping them qualify for benefits.
increasing the minimum wage.
46
With a shared vision, team members are much more likely to
reach their personal life goals.
leave the organization for a new job.
earn raises and promotions.
come up with creative ideas and solutions.
