POM Unit Two Exam Review

In Maslow's hierarchy, what type of need must be satisfied first before a person will seek to satisfy any other need?

Collectively, the people, technologies, and procedures aimed at supplying marketing information needs is called

The first step in the marketing research process is

Which level of Maslow's hierarchy of needs deals with friendship, family, and intimacy?

The top level in Maslow's hierarchy of needs is...

One concern about using social media, like Twitter, to compile marketing research data is

Marketers can capitalize on consumer learning by designing marketing strategies that...

Which tool would allow a manager to estimate how much of a product will sell in a three-month period?

How does the ability to pay for a purchase on credit affect the buying situation?

What is used to estimate how much customer demand there is for a particular product and understand the driving factors?

The stages in the product life cycle are new-product development, introduction, growth, maturity, and

As a marketing activity, positioning assumes that consumers

In the consumer decision-making process, searches for information fall into which two main categories?

Purchases made in a retail outlet that are different from those the consumer planned prior to shopping are called

The group of adopters that make up the smallest percentage of product adopters is the laggard group.

A membership reference group is defined as

Which of the options is not one of the broad segmentation bases outlined in your text that can segment a market?

The five stages most consumers go through when engaged in extended problem solving is called the...

Study of consumers and the processes they use to select/use/dispose of products to satisfy needs is called...

Behavioral segmentation divides consumers according to

A "product" can be defined as...

In a marketing info system (MIS), data flows through the company from internal data, competitive intelligence, and ____

Cognitive dissonance occurs during which stage of the consumer decision-making process?

A company that uses cloudsourcing to generate product ideas would ask for input from which source?

Idea generation is the stage in the new-product development process in which

Segmentation based on where prospective consumers live, work, and spend their leisure time is referred to as

Market segmentation refers to

When selecting a target market, firms should consider 3 important factors: growth potential, level of competition, and

Attitudes, perception, learning, and motivation are all ________ processes that can influence consumer behavior.

Organizational activity that links the consumer, customer, and public to the marketer through information is known as

When designing a research study, what two things do marketing researchers hope their measures achieve?

What is a DSS?

The need for status, recognition, fame, and prestige are all types of higher esteem needs.

What is the name of the process that encourages organizations to focus on the people they’re creating products for?

________ is based on research that estimates how much of a product will sell over a given period of time

What form of quantitative research can be used to measure attitudes, intended behavior, and motivations behind behavior?

An advantage to using a perceptual map is that it

Demographic segmentation divides markets by

Use of stats techniques and algorithms based on patterns of past behavior to predict future buying behavior is called

A mock-up of a good with the materials the firm expects to use in the final product is called a

When categorizing risk in new-product development, the highest level of risk occurs when

In what stage of the new-product development process would a company make a prototype of the product?