Which of these businesses would be best suited for a customer loyalty program?

a sandwich shop in a small town

Which would be the best place for a manufacturer of industrial equipment to advertise?

at a convention for factory owners

How does marketing shape the products that businesses provide?

Helps businesses determine what customers will want in the future

Which is an example of branding?

John Deere emphasizing the durability of its tractors

Why should businesses pursue repeat customers?

They will spend the most over time.

Why does B2B marketing usually require relationship selling?

B2B marketing usually requires meeting with several people in a company.

What is the difference between a slogan and a tagline?

A tagline is usually shorter and applies to several products.

Which of these would be the best business to use demographic marketing?

a gym that specializes in senior citizens

Which of these is an example of an impulse purchase?

buying ice cream while at the store purchasing ingredients for a brunch

An online garden supply store wants to increase sales. Which of these is the best tactic?

sending a discount code for the next purchase after each purchase

Which example would be the best opportunity to keep with the branding of a high-powered luxury sports car?

have celebrities drive the car and post images social media

What conclusion can you draw based on the history of advertising?

With new technologies come new forms of advertising.

Why is global marketing challenging?

It needs to appeal to many cultures at once.

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Business Principles B Midterm Review

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Answers

1
Which of these businesses would be best suited for a customer loyalty program?
a car dealership in a large city
a convenience store at a freeway rest stop
a sandwich shop in a small town
an appliance store that is a national chain
2
Which of these would be a good product for a marketing campaign using education as a demographic?
a soft pretzel stand
a classical theater company
a jewelry store
an antique car dealership
3
Which would be the best place for a manufacturer of industrial equipment to advertise?
by radio commercial in rural areas
at a convention for factory owners
bus stops and busses in a major city
on television in a large city
4
How does marketing shape the products that businesses provide?
Helps businesses determine what customers will want in the future
Marketing requires that businesses interact with consumers.
Marketing defines the requirements for a given product.
Marketing is only possible after the product is fully developed.
5
The strength of the Poo-Pourri social media campaign emphasized which element of the marketing mix the most?
Promotion
Price
Product
Place
6
Which industry is likely to spend the most on marketing?
electricity
fast food
nursing services
train travel
7
Which is an example of branding?
Pizza Hut offering delivery services for its pizza
Nike making shoes in several different sizes and colors
Staples having both stores and online ordering for office supplies
John Deere emphasizing the durability of its tractors
8
Why should businesses pursue repeat customers?
They are most likely to review the business on social media.
They care the least about customer service.
They do not require further marketing efforts.
They will spend the most over time.
9
Why does B2B marketing usually require relationship selling?
Few individuals in companies can make final marketing decisions.
B2B marketing usually requires meeting with several people in a company.
Businesses are generally more interested in relationships than consumers.
Many B2B products will require ongoing services.
10
Identifying the target market is one of the first steps in marketing.
False
True
11
What is the difference between a slogan and a tagline?
A slogan is used for business and a tagline is used for marketing.
A slogan is a very specific description of one product.
A tagline is usually shorter and applies to several products.
A tagline provides details about the product.
12
Which of these would be the best business to use demographic marketing?
a regional donut shop
an organic frozen yogurt stand
a gym that specializes in senior citizens
a jacket that accommodates technology
13
Dude wants to buy his wife a diamond bracelet to celebrate their 50^th anniversary. What kind of buying decision is this?
extensive
impulse
routine
limited
14
Branding is the message, and marketing is how the message is delivered.
True
False
15
A Japanese ramen house opens in a downtown area. Which is the best description of the market for this product?
individuals who are want healthy food
those with a lot of education
people with Japanese heritage
anyone who likes ramen
16
Which of these is an example of an impulse purchase?
planning a family vacation after seeing a location on television
purchasing the required school uniform items for both of your children
going to a specialty spice store to purchase vanilla beans
buying ice cream while at the store purchasing ingredients for a brunch
17
An online garden supply store wants to increase sales. Which of these is the best tactic?
keeping detailed records of online customers’ information
sending a discount code for the next purchase after each purchase
making increasing sales the company’s goal
cutting costs in the supply chain
18
Which example would be the best opportunity to keep with the branding of a high-powered luxury sports car?
highlight the safety features of the car in magazine ads
have celebrities drive the car and post images social media
photo of the car besides mid-level model
advertise on news radio stations in large cities
19
What conclusion can you draw based on the history of advertising?
Advertising has become less effective over time since more ads are needed.
Marketing efforts usually focus exclusively on advertising
With new technologies come new forms of advertising.
Celebrities will play an important role in future ads
20
Why is global marketing challenging?
There are very few global products.
It needs to appeal to many cultures at once.
There are many potential new markets around the globe.
It is very difficult to communicate with people in other nations.

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