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SEMI 3.01-3.05 Flashcards | StudBud
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SEMI 3.01-3.05
SEMI 3.01-3.05
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SEMI 3.01-3.05 Test Review #sports #marketing #sem #carson
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1
Which is an effective design technique that adds a personal touch to a direct-mail piece?
Using font that looks like handwriting on the envelope
Placing the return address at the bottom of the envelope
Stamping "Open Now" in neon pink on the back of envelope
Address the recipient as Current Resident on mailing label
2
Which of the following is most likely to be visible to search engine spiders:
Images
HTML text
Flash files
Java applets
3
An athlete wins an Olympic medal & a sunscreen co. pays them to appear in its ads.This is
loyalty marketing.
an endorsement.
publicity.
sponsorship.
4
A hotel sends messages to cell phones with a video of new features &services. They should use..
Digitized messaging services (DMS)
Multimedia messaging services (MMS)
Short messaging services (SMS)
Complex messaging services (CMS)
5
Which helps mktrs target spec. cust's so they can focus their efforts to get the best results
Publicity
Sales promotion
Advertising
Direct marketing
6
A tire producer is most likely to advertise its products on a website that interests
tennis fans.
fitness trainers
marathon runners.
auto racing enthusiasts.
7
A part of target mktg in the sports &enter. industry is appealing to potential cust's who have
leisure time
disposable income
athletic ability
past experience
8
Which is a factor that sports &enter mktrs consider when targeting cust's for a specific event
demographics
expectations
personalities
affiliations
9
Which of the following statements regarding direct-mail marketing campaigns is true:
They should include a call to action.
They should contain detailed data.
They are easy to track.
They are highly cost-efficient.
10
You scan a matrix on a sign with a phone to get digital coupon.This form of mobile adver uses
reverse-messaging features.
cable-network tags
reciept-verification applications.
quick-response codes.
11
Males between the ages of 18-35 who are sports-minded and live in Orlando is an example of a
demographic characteristic
sponsor
niche market
marketing mix
12
When Arm&Hammer advertises that its bkg soda gets rid of odors its ad copy is pointing out the
features.
uses
price.
producer.
13
Which elements would be crucial to include in an advertisement for a complex product (computer)
Headline
Illustration
Slogan
Copy
14
What form of ad involves a co. paying an athlete to appear in TV commercial or newspaper ad?
Testimonial
Endorsement
Promotion
Broadcast
15
A vital promotional technique for entertainment marketing is the use of
vertical integration.
trailers.
distribution.
broadcast webs.
16
When a performer expands into int'l mkts, a consid. for his/her promo efforts is that they
use the same advertising strategy with all markets.
develop different brands for each market.
assume that literal language translations are acceptable.
adapt promotional messages for each market.
17
The part of a print advertisement that is noticed first by readers is the
white space.
illustration.
copy.
business identification
18
Sport/event industries often use the electronic media to
motivate customers to buy.
attract advertising support.
encourage athletes to participate.
conduct worldwide research.
19
What should a sports or entertainment event do in order to be successful?
generate favorable press
promote popular causes
earn maximum profits
satisfy customer wants
20
Which of the following is a characteristic of most online banner advertisements:
Productive
Interactive
Restrictive
Selective
21
When you consider lifestyles &interest in a sport, you're segmenting a market on the basis of
gender
psychographics
demographics
geographics
22
How does a professional sports team earn revenue when it permits games to appear on TV?
Participating in merchandising programs.
Sponsoring charitable events
Promoting the games on its web site
Selling broadcast rights
23
A bus. wants to create pos. assoc. with a sport.What type of media should they consider using?
Newspaper
Contest
Stadium signage
Opt-in e-mail
24
Repeated exposure to the largest, most diverse pop. of people is a benefit of ____advertising
out-of-home
radio
direct
newspaper
25
The promoters of an extreme-sports weekend would most likely target which of the following
young men, ages 12-34
older men, ages 40-50
professional athletes
business executives
26
The basic elements of a print advertisement are the
headline, subheadline, copy, and price.
artwork, illustrations, logo, and colorwork.
headline, illustra, copy, and business identification
layout, arrangement, white space, and border.
27
Advertising copy that states "Only 3 days left" is trying to
describe features.
encourage action.
identify benefits.
make a claim.
28
Which type of sport/event bus. would be likely to place a banner ad on a ski resort's web site
shoe manufacturer
Cross-training equipment distributor
Rock-climbing boot retailer
snowboard retailer
29
Which of the following is an example of online advertising:
Giving away gifts
Providing information
Sponsoring a web site
Hosting chat rooms
30
Media outlets offer online sims where fans build their own teams &compete with others.This is
online exchange.
fantasy sports.
game works.
data interchange.
31
Currently, which of the following mobile advertising strategies has been most successful:
Banner ad campaign
Cross-platform campaign
Rich media
Text message with coupon
