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Market Research
Market Research
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Flashcards
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Questions
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Answers
1
Market research and its associated costs are paid for using the .....?
Tax returns
Shareholder dividends
Operations capital
Marketing budget
2
Why do businesses carry out market research?
To sell goods directly to the consumer
To analyse cashflow
To identify customer needs
To inform customers about upcoming promotions
3
Finding out market data from a specialist magazine is an example of.....?
Focus groups
Primary research
Tertiary research
Desk research
4
Selecting men aged 16-25 is an example of.....?
Sexism
Quota sample
Age-ism
Random sample
5
Market research can also help a business to......
increase risk
reduce risk
eliminate risk
create risk
6
Which of the following is an advantage of conducting primary market research?
Data collection is fast.
It is time consuming
The data is not available to competitors.
Convincing potential customers to take part can be challenging.
7
The two types of market research are..........
Primary and Secondary
Initial and Secondary
Secondary (Desk) and Initial
Tertiary and Primary
8
Market research can help to identify unsatisfied wants and needs. These are known as a .....?
Growth in the market
Gap in the market
Gulf in the market
Void in the market
9
Which of the following is not a method of primary research?
Observation
Focus Group
Company Report
Survey
10
A disadvantage of using secondary market research is?
Data is always accurate.
Participants are usually keen to provide information.
Data collection is time consuming.
Data is often not tailored to a business’ specific needs.
11
Information collected about opinions and views is called?
Primary Data
Open Data
Quantitative Data
Qualitative Data
12
An advantage of interviews is that questions and answers can be discussed in more depth.
True
False
13
Which of the following is not a method of desk research?
Journals
Company Reports
Questionnaires
Internet
14
Government reports and statistics are examples of .....?
Secondary data
Primary data
15
An advantage of using online surveys is that they can be sent to huge numbers of participants at once.
False
True
16
24 out of 24 students passed business studies is an example of......
qualitative data.
quantitative data.
wishful thinking.
stretching the truth.
17
Convincing people to complete physical questionnaires can be challenging? Why is this?
Most people who complete questionnaires can’t read.
Questionnaires are always well structured.
Questionnaires can be time consuming.
What is a questionnaire?
18
Which of the following words can be made from the following letters?
Company Report
Secondary
Focus Group
Research
19
Observing customer behaviours and habits as they shop in a store is......
weird
primary market research
creepy
secondary market research
20
Using social media to conduct market research can sometimes exclude people from certain age groups .
True
False
21
Desk Research is another name for?
Secondary Research
Qualitative Research
Lazy Research
Primary Research
22
What type of question is this?
Obvious
Ridiculous
Closed
Open
23
Which data type is more suited to creating graphs and charts?
Quantitative
Neither
Qualitative
Both
