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Business Studies - Marketing Flashcards | StudBud
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Business Studies - Marketing
Business Studies - Marketing
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8 plays
Strategic Marketing
Flashcards
18 cards
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Questions
18
Answers
1
What is the term that describes using geographic location to set different prices?
price points
price discrimination
cost based pricing
bait and switch
2
Consumer laws protect consumers by ensuring that products have....
right to a refund
implied conditions
protection against misleading avertising
warranties
3
What are the stages of the product life cycle?
growth
post maturity
maturity
introduction
4
Identify one historical approach to marketing.
marketing approach 1
production approach
sales approach
marketing approach 2
5
Which market segmentation variable looks at income levels?
georgraphic
behavioural
psychographic
demographic
6
Is a mass market large or small?
large
small
7
What is the strategic role of marketing?
to advertise goods
profit maximisation
to reduce costs
the four p's
8
Is observation a method of collecting primary data?
no
yes
9
What are the three P's of the extended marketing mix?
physical evidence
processes
people
10
Which of the following is not part of SWOT?
organisation
weaknesses
threats
strengths
11
Coupons are an example of a promotion (sales promotion) strategy?
yes
no
12
Name 3 types of market.
industrial
intermediate
resource
consumer
13
Which is an example of deceptive and misleading advertising.
fine print
vague statements
puffery
country of origin
14
Global Marketing includes...
global pricing
global branding
customisation
standardisation
15
Which of the following are examples of unethical advertising due to truth and accuracy.
concealed facts
false and misleading
vague statements
exaggerated claims (puffery)
16
Is branding a price strategy?
yes
no
17
Name the process that systematically collects, records and analyses information.
market research
primary data
18
What is the term given to a public person that can influence others?
celebrity endorsement
opinion leader
