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Edexcel Paper 1 A level Business Flashcards | StudBud
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Edexcel Paper 1 A level Business
Edexcel Paper 1 A level Business
60 terms
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StudBud Administration
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1,600 plays
60 questions from theme 1 and International = bad use of capitals. sorry.
Flashcards
60 cards
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Practice quiz
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Questions
60
Answers
1
Santa's wants a 2nd sleigh with Prancer as a lead reindeer. What is this an example of?
Recruiting externally
Recruiting internally
2
Santa is likely to have decided to get a better brand because
ability to charge premium pricing
added value
reduced elasticity of demand
competition of other festivities
3
which isn't a way for santa to build his brand
Staying in with Mrs Santa
Sponsorship
Advertising
get a USP
4
What is the key to distribution channels?
Locations
Number of intermediaries and so profit margins
Ships, trains, planes and automobiles
Lead time
5
Which is not a characteristic of a niche market
lots of competitors
premium pricing
few or no competitors
high costs
6
Which of these isn't an impact of MNCs on a local economy
Job creation
Tax revenue
Environmental damage
Christmas pudding
7
Which of the following is not about global competitiveness?
impact of exchange rate changes
santa only open for business on one day
skills shortages
Cost competition
8
Which is the equation for price elasticity of demand?
Change in demand/ change in price x 100
Change price/change demand x 100
Sales/ Price x quantity
Price x quantity / sales x 100
9
Which isn't a factor to consider when assessing a country as a market?
Igloos
Infrastructure
ease of doing businesss
growth of disposable income
10
which of these is not an example of change the design mix to reflect social trends
concentrated washing up liquid
fairtrade
supermarkets charging 5p for plastic bags
biodegradable packaging
11
Which business is most likely to see their staff as an asset rather than a cost
Widget factory
Waitrose
Aldi's
Poundland
12
What is the dyson hoover an example of
market orientation
product orientation
13
What year is this John Lewis advert from?
2016
2015
2017
2013
14
Who shouldn't be in Boston?
Jesus
Rudolf
Star of Bethlehem
King David's cattle
15
Santa has decided to take on some managers to reduce the span of control, why?
To give elves more attention and support
To give him someone to have an xmas party with
To reduce costs
Because he is lonely
16
Santa wants his elves to be a flexible workforce. What shouldn't he do?
Offer flexible hours and home working
Multi-skill them
Offer part time and temporary work
Implement specialisation
17
Which isn't an extension strategy?
Turkey
Whisper bites grab bites
Salted Caramel Baileys Bristol Cream
Mini Jaffa Cakes
18
Which is not a form of quantitative data
written reviews
Footfall
Sales figures
Star ratings
19
Which shop had this advert?
Harrods
Sainsbury
John Lewis
Marks and Spencers
20
How do businesses compete other than price?
Product differentation
Product didanation
Product diffleyation
Product diddleydodah
21
What isn't shown on a supply and demand curve
Stock levels
Quantity
Equilibrium
Market price
22
What isn't a dynamic market?
innovation and growth
online retail
tradition
changing market
23
Which isn't a factor that would determine price
Product lifecycle stage
Santa's elasticity of his pants
strength of brand
Price elasicitity of demand
24
Which is a limitation of market research
bias
having a representative sample
knowing what your customers want
Limiting waste
25
Which isn't a reason for Santa carrying out market research?
identify and anticipate children's toy needs and wants.
gain insight into child toy use behaviour
make sure he gets mince pies and brandy
quantify likely demand
26
Whats the biggest limitation of market mapping?
a gap in market doesn't mean a market in gap
might not have full information
subjectives
only snapshot/ instantly out of date
27
The elves are thinking of going on strike to get more pay. This is an example of
Midget marketing
Collective massive
Individual approach
Collective bargaining
28
How isn't ICT used to support market research?
Databases and loyalty cards
Tinder
Social networking
Websites and feedback
29
what do you call a group of buyers with similar buying habits?
Market segment
Rudolf
Target group
Market segway
30
Santa has decided to let local elves make more decisions. This is an example of
Glocalisation
Decentralisation
Centralisation
Madness
31
Which data type is best for novel situations and exploring issues
Qualitative
Quantitiatve
32
which of the following is not a factor leading to change in demand?
santa's socks
fashion
external shocks
changes in income
33
Santa has been held up for ethical issues, which do you think wasn't an issue
Happy children
Elf explotation
North Pole Environmental Damage
Reindeer emissions
34
Whose advert?
Next
Debenhams
Harrods
Marks and Spencers
35
Which isn't a benefit of primary research
Know reliability
build relationships with customers
questions specific to your business
Quick
36
which is more expensive?
Job advert in the Sunday Times
Job advert on Monster.co.uk
Job advert of business website
Job advert in the window
37
The 3 kings were all on the same hierarchical level and reported only into Kind David
This is an example of a flat structure
This is an example of a happy family
This is an example of a tall structure
This is an example of a matrix structure
38
Who is at the top of the reindeer hierarchy?
Prancer
Blitzen
Rudolf
Donor
39
Which of these factors does not affect income elasticity of demand?
Proportion of salary
change in a elf's sock
Change in income
change in demand
40
When can santa make an elf redundant?
If he turns up on Christmas even drunk
If he calls Santa fat
After Christmas night when he is no longer needed
If he runs off with Santa's wife
41
Santa needs to expand, why would he use a franchise?
share capital
100% of profits
limited liability
Royalties
42
What is market mapping?
Directions to the market
Orienteering race
Market sat nav
positioning of competition in the market
43
Which of these is not a promotion method open to santa?
billboards
adverts
candy canes
internet pop ups
44
Santa is thinking of setting up a workshop in another country. Which 2 are PUSH factors
economies of scale
saturated markets
competition
risk spreading
45
Which isn't a way for Santa to get customer loyalty
Loyalty cards
Promotional offers and voucher cards
Social networking
Not giving any customer service
46
Which isn't a way businesses compete?
Price
Quality
Rudolf
Added value
47
which pricing strategy is the new Iphone X
Cost Plus
Penetration
Skimming
Predatory
48
What is viral marketing?
A advert or meme being shared over and over again
squirrel nuts
A bad cold
a teacher going mad with a red pen
49
Santa has decided to have new elves shadowing more experienced elves. This is an example of
Off the job training
Health and safety training
On the job training
Induction training
50
which is not a benefit of secondary research
wider breadth
convenient
quick
cheap
51
which 2 of the following would lead to a change in supply?
government subsidies
people boarding up their chimneys
introduction of new technology
excessive snow in the North Pole
52
Which factor is least important to santa when deciding where to locate his new workshop
location in a trade bloc
transport links
labour skills
labour costs
53
Whose advert?
Candles
Anchor
Dane Court
Elephants
54
which isn't an element of the design mix
aethetics
cost
function
funky music
55
whose advert?
Aldi
Lidl
Tesco
Waitrose
56
Which has most influence in controlling MNCs
political influence
legal control
pressure groups
social media
57
Santa wants to train the elves, which would be cheaper?
On the job training
off the job training
58
Which of the following doesn't cause a shift on a supply and demand curve
Seasonal variations
Change in price
Change in incomes
Change in trends
59
Whose advert?
KFC
McCains
Macdonalds
Wimpey
60
Santa might have a global joint venture with batman. Why might this be?
enter new markets
aquire brand
spreak risk
secure resources batman is rich
