Tutorial Activity

Selection of one or more of the segments identified for the company to pursue ?

successful customer relationship

Consumer Behaviour is not Interdisciplinary

production orientation forced marketers to shift focus towards production

•Ratio between the customer’s perceived benefits and the resources used to obtain those benefits

The objective of providing value is to retain highly satisfied customers

Dividing a market into subsets of consumers with common needs or characteristics

Loyal customers are key, Important when new products/services are being developed and tests

All individuals are consumers

which one of the following is not a successful customer relationship

consumer behaviour refers to

Success in sales is bad advice and good techniques of persuasion, mostly through the ‘hard sell’ approach

the 4 P's of marketing include (product, place, price, perception)

A rise in authentic content marketing is a technological trend in marketing

our intuitive understanding of the behaviours and experiences of other consumers because we are also consumers

Increased production + Better products = Consumers are spoiled for choice

Increased sales + Better products = Consumers are spoiled for choice

The individual's perception of the performance of the product or service in relation to his or her expectations.

Product Orientation often leads to a marketing myopia.

Which one of the following does not form part of the marketing concepts?