The Media - What do we know so far?

Question 1

What is this advertisement an example of?

Accepted Answer

Ethos

Question 2

What is the purpose of an advertisement?

Accepted Answer

To influence the viewer into buying the item or to promote an idea

Question 3

What was the name of the radio journalist that caused the most tension in their coverage of the Cronulla riots?

Accepted Answer

Alan Jones

Question 4

What are the three main types of advertisements?

Accepted Answer

Television, radio broadcast, social media

Question 5

What is the Code of Ethics for Journalists?

Accepted Answer

It is a document outlining fair procedures for journalists

Question 6

What major Australian historical event cause the Code of Ethics to be broken by several reporters?

Accepted Answer

The Cronulla Riots

Question 7

BONUS ROUND: What is Miss Moy's most used news source?

Accepted Answer

Facebook

Question 8

What is logos in advertising?

Accepted Answer

An appeal to logic or reason - the facts that make it worthy.

Question 9

What is one of the key ethical issues that journalists may face?

Accepted Answer

Protecting the source and or identities of victims

Question 10

What is a target audience?

Accepted Answer

The group of people the product or ad is aimed at and is trying to reach

Question 11

What is Pathos in advertising?

Accepted Answer

When the ad attempts to create an emotional response from the viewer

Question 12

What were the Cronulla Riots about?

Accepted Answer

Racism between European (white) Australians and Lebanese Australians

Question 13

This advertisement is an example of Pathos

Accepted Answer

False

Question 14

What is a Podcast?

Accepted Answer

A multi-media file that can be listened to on a range of devices.

Question 15

The media is a means of mass communication

Accepted Answer

True

Question 16

What is the role of the media?

Accepted Answer

An outlet of communication used to deliver information

Questions 16