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Which is an example of a rational buying motive?

The specific sequence of steps consumers follow to make a purchase is known as

Marketing 1

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Marketing terms and concepts

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Answers

1
The specific sequence of steps consumers follow to make a purchase is known as
consumer awareness process
think-then purchase steps
consumer decision-making process
the scientific method
2
Which is an example of a rational buying motive?
love
self-image
economy
fear
3
Rational buying motives are guided by
feelings & beliefs
science and theory
facts & logic
wants & needs
4
Emotional buying motives are reasons to purchase based on
peer pressure
feelings, beliefs & attitudes
attitudes & tempers
feelings, reason, & concern
5
The reasons consumers decide what products and services to purchase are called
product analysis
instant gratification
buying wants
buying motives