PSS (2)

Marketing helps generate sales by providing the quality of service customers expect.

A company practicing the marketing concept bends consumer demand to fit the company's supply.

Firms typically spend more money on advertising and promotion than on the sales force.

A transaction is a trade of values between two parties.

The purpose of business is to increase the general well-being of humankind through the sale of goods and services.

Customers tend to become less price-sensitive when they become accustomed to dealing with a salesperson.

Relationship marketing and the marketing concept are derived from distinctly different philosophies.

There are two types of products: consumer and industrial.

Transaction selling is practiced by firms producing low-profit, low-priced products.

Relationship marketing is based on an idea that important customers need continuous attention.

The main function of personal selling is to build relationships with customers.

As a business consultant, the salesperson gives advice and service.

According to the text, what are the two major functions of a business firm?

One of the beliefs of the marketing concept is that all company planning & operations should be customer oriented.

The typical salesperson sells either goods or services, but not both.

The difference between the selling and marketing concepts is that in selling the emphasis is on customers' wants.

Technology has advanced so rapidly that it has become a burden to sales managers and sales representatives.

"Household" refers to a decision-making unit buying for personal use.

The marketing department determines each product's initial price.

A firm's marketing mix consists of production, price, place, and promotion.