Entrepreneurship Chapter 10 Review- The Marketing Plan

Investing in products with which a business is not currently involved.

Limits the number of distribution outlets to one per area

The channel that moves a product from producer to customer with no one in between.

The product strategy deals with 

One reason to eliminate a product in a line is 

People or businesses that move products between producer and final users

Identifies what a business does with their marketing efforts.

Name, symbol, or design used to identify a product.

What three things identify a product?

A document that explains five strategies- used to guide its marketing activities.

The five strategies that make up the marketing plan are product, place, 

Limits the number of sales outlets in an area.

A possible change to the product stategy

The path a product takes from producer to final user or consumer.

The container or wrapper that holds a product.

Marketing is the process of 

Products packaged with the retailer's rather than the manufacturer's name on them.

An assurance of the quality of a product

Must be directed toward the target market

The term used to refer to how consumers see products in relation to competitors products.

A marketing objective should be

This strategy involves how you will deliver your goods and services to your customers.

The internet has had the biggest impact on 

The path a product takes from producer to final user

Which refers to the activities that need to be taken to carry out the marketing plan?

product placed in all suitable sales outlets is using what following forms of distribution?

The method of ______a company employs affects the time it takes for a product to reach consumer

Describes the channel that moves a product from producer to customer through an intermediary?

Part of the package used to present information.

All of the products a company makes or sells