BUSN 101 Exam 3 Review

Results when companies identify opportunities outside existing product lines

Which of the following is a product benefit of a Southwest Airlines flight to Tucson, Arizona?

The kind of products marketed by insurance companies, airlines, and insurance companies.

Which of the following activities describes the development stage of commercialization?

What type of goods includes raw materials and integrated circuits?

Term that encompasses a good, a service, or an idea designed to fill a consumer need?

Which of the following is NOT a type of sales promotion?

What is selling the rights to place a brand name on products such as t-shirts referred to as?

A bakery specializes in making cherry tarts. Which cost at the bakery is NOT variable?

During the product life cycle when do sales begin to climb and the product begin to show profit

What type of marketing is a "loyalty banking" program an example of?

A product's features may be intangible.

Type of competition based on buyers' perceptions of products offered by particular companies?

What is the next step in the development process, after a company has been gathering ideas?

Geographic variables describe populations by identifying traits, such as age, income and gender

Denotes small retail stores carrying only one product line or category of related products?

a strategy for a short-term activity in order to boost consumer buying

finding the most effective techniques for communicating information about and selling a product

Reading Consumer Reports prior to purchasing a product is known as which stage of the CBP?

The $ added to a product's cost to the seller in order to sell it at a target profit

Noxzema, Prudential, and Minute Maid would be examples of which kind of brand name?

Which storage facilities would one expect to see the widest variety of products stored?

What would be the BEST target market for waterproof fragrances?

Distribution channel is used by Valley Farm Dairy with no intermediaries

Objective of pricing a product low enough to attract a large number of buyers.

Which of the following is the BEST example of a B2B market transaction?

Activities needed to move products efficiently from manufacturer to consumer

A farmers' market is an example of which type of distribution channel?

Which of the following is a convenience service?

What are the tangible and intangible qualities that a company builds into its products?

During the product life cycle, when do sales begin to slow down while profit levels are high?

Some products can be sold abroad with no changes. Which of the following is an example of such?

Product differentiation is selecting the best price at which to sell a product.

Distribution mix is the combination of channels selected to get a product to end users.

Odd-even pricing falls under the category of which of the following?

bookcases, bicycles, soft drinks, armored cars, and novelty dishes all made by the same firm is

Which of the following gives the correct formula for calculating markup percentage?

Term for a detailed strategy for focusing marketing efforts on consumers' needs and wants?

When consumers regularly purchase products b/c they are satisfied w/ the products' performance?

What does the process of "positioning" involve?

Which of the following is the BEST example of an emotional motive in consumer purchasing?

What do B2B buyer-seller situations often involve?

Refers to the combination of channels that a firm selects to get a product to end users?