stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
SEM 1.06: Celebrity Endorsements Flashcards | StudBud
Explore
/
SEM 1.06: Celebrity Endorsements
SEM 1.06: Celebrity Endorsements
30 terms
·
StudBud Administration
·
65 plays
Imported from external platform
Flashcards
30 cards
F
Practice quiz
P
Host live
L
Questions
30
Answers
1
What is the secretary bird famous for?
snake hunting
vocalizations
legz 4 dayz
weird funeral rituals
2
What is unusual about the secretary bird?
its long legs
it eats human flesh
they're all Buddhists
they can sweat
3
Why must businesses use celebrity endorsers follow rules established by the Federal Trade Commission?
endorsements are a form of advertising
FTC regulates TV
celebrities may limit competition
businesses need permission to use celebrities
4
Why do large fundraisers and major sporting events often invite celebrities to participate?
to increase attendance
to provide entertainment
to sell concessions
to make donations
5
Where do secretary birds roost?
bushes
red grass
acacia trees
baobab trees
6
If an endorsement features a celebrity wearing a watch, then the celebrity must be:
a qualified expert
told what to say
an actual user
paid to appear
7
Athletes are often considered to be particularly effective promoting products related to their:
sport
background
education
lifestyle
8
How do secretary birds often kill their prey?
hiring a hitman
crushing them with talons
stomping them to death
biting their heads off
9
Which of the following is a true statement about using celebrity sports figures to endorse products:
service businesses do not use sport figures
only retailers use celebrity endorsers
all types of businesses use well-known athletes
celebrities only endorse tangible products
10
A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n):
personal observation
sales presentation
testimonial
interview
11
What, pray tell, is this?
reverse peacock
secretary bird
western crown hen
weird birb
12
How do secretary birds flirt?
chasing each other
offering rocks
plumage displays
Sliding in the DMs
13
What does the Federal Trade Commission prohibit businesses from doing with celebrity endorsements?
rewording statements
reprinting advertisements
including photographs
using exact quotations
14
In which of the following situations might a celebrity endorser have a negative effect on a product:
retires from sport or entertainment career
does something inappropriate or illegal
loses major tournament to another athlete
appears in ads for other types of products
15
One of the benefits of using celebrities to endorse products is that the celebrities...?
are well informed
work for free
are always available
attract attention
16
One reason companies seriously consider the benefits before hiring a celebrity endorser is because it can be
potentially illegal
mostly deceptive
extremely expensive
very controversial
17
Which of the following is an example of a celebrity endorser:
a business owner appearing in a commercial
a publicist writing advertising copy
a college student posing for a print ad
a well-known person promoting a product
18
What eats secretary birds?
other birds
nothing
lions
hungry hungry hippos
19
The most commonly used type of endorsement involves paying a celebrity to do what?
advertise a product
appear at an event
use a brand of equipment
wear a certain brand of clothing
20
What must a celebrity endorsement always reflect?
experiences of the customres
beliefs of other advertisers
honest opinion of the endorser
findings of the business
21
One of the problems of using celebrity endorsers who are very well known is that they often _______ the product.
reinforce
add to the cost of
overshadow
lower the quality of
22
Unlike most birds of prey, the secretary birds do what?
prefer to walk/hunt on the ground
don't eat meat
can't see very well
are all registered libertarians
23
Why do some businesses pay college and high school sports teams to wear a a manufacturer's clothing?
to give testimonials
to influence other students
to serve as spokespersons
to make positive statements
24
Why are people more likely to buy products that celebrities endorse?
people want to be associated with celebrities
celebrities endorse products that everyone needs
celebrities endorse only the best products
people want to contribute to a celebrity's income
25
Which of the following is an example of a company using a celebrity as an expert to endorse a product?
a popular actor endorsing a brand of tennis racquets
a well-known actor endorsing a brand of breakfast cereal
a professional bowler endorsing a brand of bowling balls
a professional golfer endorsing a brand of pain medication
26
Which of the following is an example of a celebrity endorsing an event simply by being associated with it:
cheering for a football team
saying a tournament is great
attending a grand opening
appearing in a print ad
27
A celebrity appearing in a commercial for a soft drink while wearing a certain brand of clothing is an example of what?
team-building
cross-promotion
public relations
personal selling
28
Where do secretary birds live?
the balkans of Europe
sub saharan Africa
southeastern Asia
At the office LOL
29
What type of ecosystem does the secretary bird inhabit?
forrest
desert
tundra
grassland
30
Which of the following is an example of a celebrity promoting a service?
a popular comedian wearing a brand of athletic shoes
a former boxing champion advertising gas grills
a famous actress recommending exercise equipment
a professional golfer endorseing a credit card
