stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Sports & Entertainment Midterm Practice Flashcards | StudBud
Explore
/
Sports & Entertainment Midterm Practice
Sports & Entertainment Midterm Practice
25 terms
·
StudBud Administration
·
538 plays
Imported from external platform
Flashcards
25 cards
F
Practice quiz
P
Host live
L
Questions
25
Answers
1
Which company is this an example of product placement?
FOX
Coca-Cola
American Idol
Pepsi
2
The
process
of
establishing
and
communicating
2
customers
the
value
or
cost
of goods + services
Pricing
Price
Amount
Cost
3
The
strategies
to make
customers aware
of
products
and
encourage
them to
buy
Promotion
Place
Product
Price
4
The release of a movie to a limited number of theaters prior to its official release.
Limited Release
Limited Showing
Movie Trailer
Movie Preview
5
Is this an example of product placement?
NO
YES
6
Providing
customers with
assistance
in
paying
for the company’s
products
and/
or
services
Bank Loan
Financing
Credit Cards
Mortgage
7
A
particular group
of
consumers
at which a
product
or
service
is aimed is called a...
Targeting Group
Target Market
Target Group
Target Consumers
8
For a
non professionalbasketball
player, is this an example of a
WANT
or a
NEED? (Very expensive sneakers)
NEED
WANT
9
Providing customers with assistance in paying for the company’s products or services.
Financing
Bank Loan
Credit Card
Borrowing
10
Which
name brand product
is being
"placed"
here?
Eggo Waffles
Swift Turkey
11
The
locations
and
methods
used to make
products
available
to
customers
Product
Price
Promotion
Place
12
An electronic or online game that incorporates marketing content to promote a product or service.
Webgame
Raffle
Advergame
Online Contest
13
Designing, developing, maintaining, improving,
and
acquiring products
to
meet consumers needs
PRODUCT/SERVICE MANAGEMENT
PRODUCT/CONSUMER MANAGEMENT
SAFETY/SERVICE MANAGEMENT
DESIGN/SERVICE MANAGEMENT
14
The
amount of
money
consumers have available to spend after paying for
fixed
expenses
FIXED-INCOME
MONOPOLY MONEY
BONUS-INCOME
DISCRETIONARY-INCOME
15
How a business
blends
the
4 marketing elements
of product, place, price, and promotion
BUSINESS-MIX
MARKETING-MIX
COMPANY-MIX
CONSUMER-MIX
16
After
running
for
30 minutes
is this an example of a
WANT
or a
NEED
? ($2 Gatorade)
NEED
WANT
17
For a
non-professional baseball player
, is this an example of a
WANT
or a
NEED
? (Basic wooden bat)
WANT
NEED
18
Is this an example of product placement?
Yes
No
19
Is this an example of
marketing via sports
or
sports marketing
?
Marketing via Sports
Sports Marketing
20
Is this an example of
marketing via sports
or
sports marketing
?
Marketing via Sports
Sports Marketing
21
Are these examples of
marketing via sports
or
sports marketing
?
Marketing via Sports
Sports Marketing
22
What a business
offers
customers to satisfy
needs
Price
Product
Place
Promotion
23
Is this an example of product placement?
YES
NO
24
After
running
for
30 minutes
without stopping is this an example of a
WANT
or a
NEED
? (water).
NEED
WANT
25
The
amount
that
customers pay
for products
Price
Place
Promotion
Pricing
