Unit 2 Test SEM II

A characteristic of a full-service advertising agency is that it contains a

Whats an example of a promotion that uses a special event to raise attendance at baseball game

The selection of a celebrity to endorse a product should be directly linked to the company's

One of the benefits to a business of using an advertising agency is that the

What is an example of using a special event as a sales-promotion strategy to raise ticket sales

organizations give away bike helmets to the first 200 visitors who stop by their display for

Which of the following is an example of coordinating promotional activities:

Which of the following is an example of publicity in the sport/event industry:

What might a business lose if it fails to inform its employees about the goods being promoted:

What is a benefit to a sports team of coordinating outreach projects with local community?

Which of the following is an example of a viral marketing strategy:

Sport/Event marketers use public-relations strategies to create and maintain

Before an sport organization can create goals for each one of its fan bases, what must they do?

contacting a local business about supporting a tennis tournament is an example of 

When might a business decide to raise the funds that it gives to its promotional budget

One reason why many businesses contract with advertising agencies is to obtain

An event organizer is most likely to receive grant or foundation funding if the event

Which of the following is a true statement about ambush marketing?

What variable might increase attendance at a professional soccer game?

What should every sport organization do before registering a trademark?

Sport/Event organizations need to build positive relationships with the media because they have

Sending newsletters, providing extra benefits, and asking opinions are ways event organizers

A start-up company might consider allocating a portion of promotional budget to __ activities.

When preparing a sponsorship agreement, it is important to include info about the sponsor's

A sporting goods company placed funny video on YouTube & got 436,067 views, this is an example

What portion of the license agreement specifies the exact begin and end dates of the contract?

Co that has no association with Olympics runs TV ad congratulating athlete for gold medals is

A guideline to follow when preparing promotional budgets is to keep them flexible because they 

Which of the following statements is true regardingf fan support to sport/event activities

Immediately following a meeting with a potential event sponsor, an event organizer should

Many businesses coordinate a wide variety of promotional activities in order to

What does trade dress protect?

To obtain operating funds, a not-for-profit sport camp for underprivileged children might seek

after presenting a proposal Caitlin calls the company's president and asks about concerns 

By coordinating activities with its sponsors, an organization facilitates goodwill by

What does the license grant portion of the license agreement specify?

Marketers often develop and publish a promotional calendar of events for what

When seeking celebrity endorsements, event marketers should make sure they're credible and what

What must be considered when allocating funds to the promotional budget?

Because a potential sponsor may have questions about a proposal, an event organizer should plan

Which of the following is an example of a sport/event community outreach project:

Important part of negotiating a sponsorship contract involves both event and sponsor agreeing

A sponsorship agreement between a sport team and a local business should

Professional sport franchises' marks are considered service marks because of

When should sport/event organizers consider hiring a promotional agency?

The main characteristic of a full-service advertising agency is that it

The primary objective of developing sport/event public-relations strategies is to

What is a factor that businesses often consider when selecting advertising agencies:

A business coordinates its advertising, visual merchandising, and special events in order to

What do amateur sport organizations often solicit in order to be able to operate?

One of the benefits to a business of using an advertising agency is that the

A bus that uses specials to attract customer interest should use displays to____ that interest.

What's the most efficient and inexpensive way for a soccer-camp director to locate grant money?