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AIDA and Advertising Flashcards | StudBud
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AIDA and Advertising
AIDA and Advertising
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Questions
25
Answers
1
An example of
attention
would be:
Facts
Humour
Bright colour
Salient Image
2
There are two names for the first letter of AIDA. What are they?
accuracy and attention
action and ambivalence
attention and awareness
attitude and adjust
3
Choose an example of an
imperative.
Maybe
Go
Hurry
Perhaps
4
Jingles are catchy phrases designed to make you remember a product...
False
True
5
Catchy phrases designed to help us remember a product are called:
slogans
logos
jingles
catch phrase
6
Why would a company use a
neologism
?
It looks cool
Associate with the product
It sounds cool
Associate with the company
7
An example of
action
would be:
Contact details
Music
Bright Colours
Facts
8
What is "Celebrity Endorsement"?
When the product is a celebrity
The use of a celebrity to help sell a product
The us of a celebrity to help a company
When a celebrity buys a company to get more money
9
A "form of high praise" is also known as:
superlative
hyperbole
high modality
imperative
10
An example of
desire
would be:
Facts
Camera shots
Storytelling
Humour
11
Colour is used to create mood/atmosphere
True
False
12
This gaze is called:
Offer
Demand
13
Who developed the AIDA model?
Prince Phillip
Elmo Lewis
Elmo Louis
Morgan Freeman
14
What is the purpose of the AIDA model?
to ruin an advertisement
to judge an advertisement
to show how advertising can engage and involve consumers
to provide financial framework for a marketing budget
15
An example of
interest
would be:
Slogans
Emotive Language
Facts
Storytelling
16
What does AIDA stand for?
Animation, Import, Distraction, Addiction
Action, Interest, Desire, Attention
Action, Importance, Data, Ddventure
Attention, Interest, Desire, Action
17
The
salient image
is the biggest thing on the ad...
False
True
18
Which colour represents
wealth and nature?
Green
Red
Yellow
Blue
19
What are two main ways that make people want to buy things?
camera shots and storytelling
action and bold font
humour and celebrities
emotion and facts
20
Which colour represents
warmth and optimism?
Green
Red
Blue
Yellow
21
This gaze is called
Demand
Offer
22
A
neologism
is a made up word?
True
False
23
What is the purpose of an ad?
To take your money
To make you want to spend
To make you want the product
To give you money
24
Which colour represents
peace and sadness?
Blue
Red
Yellow
Green
25
Which colour symbolically represents
energy and passion?
Blue
Yellow
Green
Red
