Set 5 + Set 6

Question 1

A firm... localize its products and services to meet local market demands Which approaches is good one this segmentation

Accepted Answer

Geographic

Question 2

Political campaigns are generally an examples of _________.

Accepted Answer

Person Marketing

Question 3

After concept testing, a firm would engage in __________ for developing and marketing a new product?

Accepted Answer

Marketing Strategy Development Stage

Question 4

If the company’s sales are slow down, and profits level off or decline. At which stage the company has reached?

Accepted Answer

Decline

Question 5

The mental act, condition or habit of placing trust or confidence in another, shows which of the following options?

Accepted Answer

Belief

Question 6

What does this statement show “Trade of value between two parties”?

Accepted Answer

Transaction

Question 7

“Many people want BMW, only a few are able to buy” this is an example of _______

Accepted Answer

Demand

Question 8

______ makes a service different from a product.

Accepted Answer

Intangibility

Question 9

The buying process starts from which one of the following stages in which the buyer recognizes a problem or need

Accepted Answer

Need recognition

Question 10

Buying goods and services for further processing or for use in the production process refers to _________

Accepted Answer

Business markets

Question 11

The word shampoo in English is derived from the ………. chāmpo

Accepted Answer

Hindi Word

Question 12

Which concept is a useful philosophy when the product’s cost is too high and marketers look for ways to bring it down?

Accepted Answer

Production concept

Question 13

Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer

Accepted Answer

Customer perceived value

Question 14

Which is NOT the stage that customers go through in the process of adopting a new product?

Accepted Answer

Culture

Question 15

Which one of the following statements by a company chairman BEST reflects the marketing concept?

Accepted Answer

We have organized our business to satisfy the customer needs

Question 16

This company is well known for Technology innovation, Great value and act as a game changer

Accepted Answer

Apple

Questions 16