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Sports Marketing
Sports Marketing
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To help learn about Sports Marketing #sportsmarketing
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
Who is overall better?
Michael Jordan
Lebran James
Kobe Bryant
Stephen Curry
2
Which is a characteristic of an effective logo for a sport or an event?
Remote
Ambiguous
Timeless
Practical
3
Which persons help create the excitement and enthusiasm that make the games what they are?
Trainers
Team owners
Coaches
Spectators
4
Who will win the 2017-2018 NBA Championship?
Warriors
Lakers
Cavaliers
Suns
5
Which is an example of promoting a sports event?
Delivering exercise bikes to retailers
Holding a race for a charitable organization
Distributing information about a NASCAR race
Selling food products to a concession stand
6
Which is a secondary source of information for a sport or an event?
Accounting records
Computerized surveys
Demographic reports
Personal interviews
7
Which is an example of a celebrity endorsing an event simply by being associated with it?
Cheering for a football team
Appearing in a print ad
Saying a tournament is great
Attending a grand opening
8
What rule of thumb will help sports or event marketers develop a memorable logo?
It should be elaborate and flashy
It should contain at least three colors
It should be clear and simple
It should include clip art
9
A characteristic of an event is that it is produced and consumed in which situation?
At the same time
During planned intervals
By the same group of people
In unemotional ways
10
When designing an event program for a charity event, it is important to perform which action?
Acknowledge the event sponsors
Include the printing costs on the back cover
Provide product samples
Offer free admission coupons to other events
11
One characteristic of event marketing involves promoting and selling which product or service?
Unique experience
Physical appeal
Non Perishable item
Tangible product
12
The relationship between a sponsor and a sports entity is often described as which type?
A takeover
A merger
A buyout
A partnership
13
What is the most amount of points that James Harden hit in a game?
43
56
60
28
14
Where is Clint Capela from?
Germany
Switzerland
Austria
Africa
15
The ultimate purpose of branding in sports or event marketing is to achieve which action?
Identify the retailer
Encourage sales
Create awareness
Obtain a sponsor
16
Team-related factors that affect brand equity include which components?
Performance, coaches, and star athletes
Star athletes, schedule, and tradition
Schedule, coaches, and reputation
Tradition, performance, and star athletes
17
Which are the most important considerations when designing a logo for a basketball team?
Location and mascot
Team name and team size
Team colors and team name
Mascot and team size
18
Which is a characteristic of the sports or event industry?
Employs only those people who have athletic ability
Manages a worldwide media network
Provides products that are different for each consumer
Communicates with a limited audience
19
How many points did Jordan have in his career?
28,468
33,892
32,292
30,400
20
What is one way that sports or event marketers use marketing information?
To prepare sales invoices
To determine credit scores
To develop new products
To change economic trends
