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An appeal to pathos is ...

An appeal to logos is ...

Advertising

10 terms·StudBud Administration·14 plays

Year 8 revision test on #advertising #visualtechniques

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Questions 10

Answers

1
An appeal to logos is ...
an appeal to logic to persuade responder with reason
an appeal to ethics by capturing the spirit of community
an appeal to reason to convince the consumer
an appeal to logic by using celebrity endorsement
2
An appeal to pathos is ...
Uses facts and figures to persuade responder
uses cause and effect to persuade responder
elicits emotional response to persuade responder
appeals to emotions
3
A.I.D.A means
attention, interest, demand, action
Attention, interest, desire, action
a special material with holes used in cross-stitch
An opera
4
'Nothing will ever be the same' is
An appeal to pathos
An appeal to logos
An appeal to ethos
5
I'm thankful for my children's miracle hospital is
An appeal to pathos
An appeal to ethos
An appeal to logos
6
Ethos is ...
an appeal to logic, to reasonable credibility
an appeal to ethics, to give credibility to the persuader
an appeal to the consumer's emotions
7
This ad uses an appeal to
ethos
logos
pathos
8
celebrity endorsement is
an appeal to ethos
an appeal to logos
an appeal to pathos
9
This ad uses
Appeal to ethos
Appeal to pathos and ethos
Appeal to logos and pathos
Appeal to pathos
10
A glass and a half of full cream dairy milk in every block is ...
appeal to logos
appeal to ethos
appeal to pathos