Which one of these describes principles?

They are rules and codes of conduct for ethical behavior.

Which core standard of marketing involves collecting and using data to make future business decisions?

marketing information management

Which one of these describes pure loss risks?

involve no possibility for gain

What is the Premier League?

the organizing body for soccer in England

Which of these are sources of revenue for NFL teams?

TV, partners, sponsorships and ticket sales

Which one of these describe ways to manage risk?

risk transfer, risk retention and risk avoidance

What does it mean to have a profit motive?

making decisions to use resources in ways resulting in the greatest profit

Which of these are strategies for managing risk?

risk transfer and risk retention

Which situation does NOT demonstrate the emotional value of sports?

catching the latest baseball scores while watching the local news

What does forecasting involve?

predicting expenses and revenue

Which of the following statements is NOT true?

The first televised sport spectacular was a baseball game.

What is the travel trade?

a collective term for tour operators and travel agents

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Sports Marketing Midterm Review (part two) Content

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Questions 25

Answers

1
Which one of these is NOT an example of human risk?
poorly trained employees
thunderstorms
unskilled labor
employee dishonesty
2
Which one of these is NOT an example of demographics?
price
age
marital status
income
3
Which one of these describes principles?
They are rules and codes of conduct for ethical behavior.
They are only applied to certain people.
They have no effect on businesses
none of these
4
What core standard of marketing involves designing, developing, maintaining, improving & acquiring products or services?
product/service management
financing
channel management
selling
5
Which core standard of marketing involves collecting and using data to make future business decisions?
financing
product/service management
marketing information management
selling
6
What is the primary focus of marketing?
satisfying customer needs
promoting products and services
maximizing profit
improving brand recognition
7
Who is the longest continuous supporter of the Olympic games?
The United States Government
Frito-Lay
NBC
Coca-Cola
8
Which of the following is an element of distribution?
all of these
selling tickets to a concert online
shipping televisions to an electronics retailer
selecting a host city for a soccer tournament
9
What are the basic structural foundations of a city, such as roads, called?
industry
travel trade
infrastructure
industry standards
10
Which one of these describes pure loss risks?
involve no possibility for gain
speculative
involve the possibility for gain
never insurable
11
Why is it challenging to make and show films in China?
Chinese rules and regulations
all of these
censorship
piracy
12
Which of these is a potential source of funding for a new movie?
The American Film Market
major film studios
all of these
investors
13
What is the Premier League?
the National Football League
the organizing body for soccer in England
a Cuban boxing team
an athletic club
14
Which of the these is a category of economic utility?
all of these
place
time
possession
15
Which of these are sources of revenue for NFL teams?
all of these
first downs, field goals and passes completed
budgets, editing and talk shows
TV, partners, sponsorships and ticket sales
16
Which of these factors is NOT important to the success of sports marketing?
celebrities
gross impressions
new opportunities
timing
17
Which one of these describe ways to manage risk?
financial loss, personal injury and property loss
gain or loss risks, insurable risks and controllable risks
fire, theft and floods
risk transfer, risk retention and risk avoidance
18
What does it mean to have a profit motive?
producing what consumers want
charging high prices
making decisions to use resources in ways resulting in the greatest profit
increasing the number of products offered
19
Which of these are strategies for managing risk?
risk transfer and risk retention
risk avoidance, risk acceptance, risk transfer and risk retention
risk acceptance and risk denial
risk avoidance and risk acceptance
20
Which situation does NOT demonstrate the emotional value of sports?
purchasing a jersey displaying your favorite team's mascot
taking a vacation to go see the Olympics
buying season tickets each year to your college football games
catching the latest baseball scores while watching the local news
21
How can entertainment marketers receive instant feedback?
Twitter
Internet
Facebook
all of these
22
What does forecasting involve?
planning, distribution, pricing and advertising
purchasing and promotion
predicting expenses and revenue
pricing and ticket sales
23
Which core standard of marketing involves decisions to move professional sports teams to different cities?
channel management
market planning
marketing information management
product management
24
Which of the following statements is NOT true?
The first televised sport spectacular was a baseball game.
Technology enables marketers to receive instant customer feedback.
Reality TV allow viewers to create endings & pick favorite entertainers.
Television is considered a mature distribution medium.
25
What is the travel trade?
a movie theater
a type of market
a type of transportation
a collective term for tour operators and travel agents

Sports Marketing Midterm Review (part two) Content Flashcards | StudBud