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Persuasive Advertising Flashcards | StudBud
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Persuasive Advertising
Persuasive Advertising
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Questions
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Answers
1
What persuasive technique is being used in the image:
Emotive Language
Rule of Thirds
Rhetorical Question
Statistics
2
A FOREST is not a persuasive technique
False
True
3
A slogan is a persuasive advertisement technique:
False
True
4
This image is an example of Pathos:
True
False
5
What is the name of the technique used to appeal to character or credibility?
Ethos
Pathos
Logos
Celebrity endorsement
6
Which of these is NOT a form of persuasive advertising:
A newspaper article about Pandas
A TV break showing pet food
A radio segment focusing on laser eye surgery
A billboard sign showing Coca Cola
7
Which is an example of emotive language:
"A new product..."
"This product will make your dreams come true!"
"95% of people think this product is great..."
"Don't miss out on this opportunity or you will be riddled with regrets."
8
What is the name of the technique used to appeal to logic or reasoning?
Logos
Pathos
Facts
Ethos
9
A 'Call to Action' in a persuasive advertisement is...
An appeal to someone's emotions
An example statistic or fact
A request for you to do something after seeing the ad
A brand's logo
10
What is the name of the technique used to appeal to emotion?
Logos
Pathos
Guilt tripping
Ethos
