stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
MKTG 339 Hubspot Review Flashcards | StudBud
Explore
/
MKTG 339 Hubspot Review
MKTG 339 Hubspot Review
35 terms
·
StudBud Administration
·
162 plays
Imported from external platform
Flashcards
35 cards
F
Practice quiz
P
Host live
L
Questions
35
Answers
1
You bid $5.00/click on ur Facebook ad; next highest bid is $3.00 to target exact same audience. How much will you pay?
$3.00
$3.01
$5.00
$2.99
2
Why should you trust the influencer and give them creative license?
They’re famous.
They might enlist their famous friends to help your brand.
They understand their audience and what they want.
They might sabotage your brand if you don’t let them do things their way.
3
Jumping onto an unrelated hashtag to promote your material is spammy
False
True
4
When developing your brands tone, _______ is key
timing
budget
personality
context
5
What is the biggest challenge that most social media practitioners have?
developing the right amount of content
hiring the right number of people
getting executive buy-in for social ideas
Retaining customers
6
In social media, a SLA refers to how much time passes between when a customer reaches out & when a company responds
True
False
7
Which of the below is not one of the 5 types of social media models?
Hub and Spoke
Dandelion
Distributed
Holistic
8
A(n) ________ outlines guidelines and best practices for employees to follow on social media.
advocacy plan
social media policy
crisis plan
9
You should revisit your KPIs every 18 months
False
True
10
Best way to choose social media tools is to think about your bus. goals, to narrow down choices based on goal criteria
False
True
11
Which one of the following is NOT a way that UGC can help marketers?
Extend your budget
Boost SEO
Provide deep insight into the effectiveness of your content mix
Provide social proof and amp up your credibility
12
What do senior leaders care about when it comes to your social media plan?
Sentiment
Competitive advantage
click-through rates
Customer satisfaction
13
When should a salesperson put forth the sales pitch in social media?
After a prospect follows them back on a social channel
After building sufficient rapport & the cust is looking for ur product
A month after you follow the prospect on social media
After the first casual conversation u have w/ the person in social media
14
A buyer persona is an important a business objectives when developing a social media strategy.
True
False
15
Instagram stories are a great way to _________.
directly message a customer to answer a question
Drive traffic and engagement
Demonstrate complex concepts quickly and easily
deliver video podcasts
16
The distinct and steady personality or style of your brand refers to
Voice
Persona
Image
Tone
17
Which type of influencer might be primarily behind the scenes in your marketing campaign?
Content creators
Micro-influencers
Celebrity
Industry influencers
18
When it comes to social listening, how do you know which social networks to start with?
Facebook has over 2 billion active users, so start here
create accounts on all & see which ones your audience gravitates towards
start w/ social networks your buyer personas are on & fit w/ brand
if you haven't started your social presence by now, its too late
19
The longer your social posts, the more likely that content will be seen and re-shared
False
True
20
Simon Sinek says that people want to buy what you have. They don't care about what you believe.
False
True
21
True Or False? Commissions for celebrity influencers are generally 5% of the sale.
True
False
22
Social content is only during the attract and delight stages of the inbound methodology
False
True
23
Which of the following is NOT an example of active language you should use on a call-to-action?
"Watch"
"Move here"
"Subscribe here"
"Donate"
24
You’re starting a project and don’t have a past campaign to use as a benchmark. how can you secure executive buy-in?
Position your program as an experiment or pilot.
Research the costs of agencies that can do the work.
Consider industry research to back up your plan.
Create a robust PowerPoint with statistics to back up your plan.
25
True Or False? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
True
False
26
Do brands have legal ownership over content that users generate about their brand?
Yes
No
27
Why would you want a service to help you manage and discover influence?
to know what type of customer information to regularly monitor
To ID individuals who have the biggest following and high school clout
to determine which channels are the most important
To help you discover what hashtag are working the best
28
Curating content means publishing someone else’s content as if it were your own.
True
False
29
What is NOT an example of a social media crisis?
A celebrity posting an update that sparks outrage
These are all examples of a social media crisis.
Employees going rogue on social media
A hack into a Twitter account for a major brand
30
Visual images are usually things like ______.
All of the above
photos
infographics
animated GIFs
31
Why should you be careful about monitoring competitors?
Competitive intelligence is best used for highly competitive markets only
Competitors aren’t the only reason people don’t buy your product or service
Your competitors can tell when u’re monitoring them - they may get offended
It’s easy to get consumed w/ comp intelligence & lose sight of ur strategy
32
Which network has the longest life for a piece of content?
Facebook
Snapchat
Pinterest
LinkedIn
33
Which of the following is NOT a benefit of having social media strategy?
social media is a key driver for word-of-mouth marketing
social media helps you send better emails
social media helps you expand your other marketing efforts
social media helps you attract buyers
34
“Real-time marketing” refers to:
Developing content on the fly for events happening online or offline
Developing content on the fly for events happening online only
Developing content on the fly for events happening offline only
Developing content & publishing it in the time zone where ur audience lives
35
Why are hashtags helpful?
all of the above
aid search, track campaign, & influence creation of user-generated content
demonstrate to executive the power of organic reach on a piece of content
To keep track of ephemeral content that disappears
