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CCM - Corporate Communication 1 Flashcards | StudBud

Explore/CCM - Corporate Communication 1

CCM - Corporate Communication 1

9 terms·StudBud Administration·159 plays

Corporate Communiation first lesson (TIO)

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Questions 9

Answers

1
How is reputation measured?
emotional and financial
Sales and reliability
money and power
workplace and Social responsibility
2
What kind of identity is Nestle?
Endorsed
Monolitic
Umbrella
Branded
3
How is financial performance measured in the reputation quotient?
Feel good, admire and respect
Environmental and communal responsibility
Growth prospect, outperform competion, profitability
Market oppportunities, vision and leadership
4
What is an umbrella identity?
company is visible,but the subbrand is put first
Company dominates, but parts can promote own identity
Each subbrand has its own profile
Company provides all with an identical name and identity
5
What kind of identity is Amstel beer?
Branded
Monolitic
Umbrella
Endorsed
6
Who had 'beer can travel' as a vision?
Heinken
Carlsberg
Grolsch
Budweiser
7
What is a core competence of Philips?
Warm
Travel
Sunshine
Invent
8
What is Coporate Communication?
all of these
just communiation with your employees
just communication with buyers of a product
just communiation with external clients
9
Who decides on the identity of a company?
Only the Stakeholders
All of these
Only the Customers
Only the Management