Intro to Social Media Marketing

How can brands use insights?

Summarize the social media funnel.

Why is market research important?

What is it called when creating your ideal customer profile, that describes who they are? 

Which social media platform has the most users?

True or false: Market segmentation targets specific social media platforms.

A call-to-action on social media refers to:

Complete the sentence: Paid media helps brands...

True or false: Sentiment analysis is the measurement of conversations on social media.

True or false: User-generated content is owned media.

Someone who decides to subscribe to your email list is considered:

How does social listening help brands?

True or false: KPIs measure social media success.

Which metric indicates engagement?

What is paid media?

What is a lead magnet?

True or false: Earned media is viral content.

Which social media platform is best for B2B businesses?

Charlie XCX fans who posted videos of themselves in front of her green wall, would be considered what type of content?

Which tool tracks audiences' search behavior?

Which is an example of owned media?