CP1 Rhetoric Vocab

This technique uses peer pressure and trends to make people not be excluded, and then buy a product/listen.

This technique is the use of a trustworthy person in a field to endorse a product/person.

This is SIMPLY the author's word choice.

This is the DICTIONARY and explicit definition of a word

This is the author/speaker's attitude toward the subject.

This technique is the constand repeating of words, phrases and facts.

This technique is when a speaker makes the audience scared or nervous about something.

Appeal that connects with logic and facts.

This tecnique is the use of a famous person to endorse a product or person.

This technique connects with logos and presents solid research.

This is the opposite of fear mongering, when one uses positive Loaded Words to make the audience feel good.

Appeal that connects with the emotion and sympathy of the audience.

This technique is using words that have very positive or negative connotations to evoke feelings from the audience.

Appeal that connects with the ethics and trustworthiness of the speaker.

This is the EMOTIONAL definition/connection to a word.