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Advertising Info Re-cap Flashcards | StudBud
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Advertising Info Re-cap
Advertising Info Re-cap
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Questions
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Answers
1
Examples of
MODES
of advertising are: visual, spacial, linguistic, aural, and gestural.
False
True
2
Desire
- the ad should help the audience to recognise their desire for the product/service being advertised.
False
True
3
Pathos
means 'possible' or 'maybe' in Italian
False
True
4
Logos
translates to 'falsehood' in Greek
True
False
5
The Art of Rhetoric is a model used in Advertising. It describes three means of persuasion.
True
False
6
Bandwagon -
The use of facts and figures (evidence) to provide rational, scientific ‘proof’ that a product works.
False
True
7
Inclusive Language -
Uses ‘we’, ‘our’, ‘us’ to include readers in the same group as the advertiser.
False
True
8
Interest
- what is this aspect of AIDA described as?
The advertisement must grab the attention of their audience
the audience should recognise their desire for the product/service
The advertisement must state or imply what the next action should be
provide more information about how product/service will benefit audience
9
Attention
relates to how an ad should grab the attention of the audience, making them aware of the product/service.
False
True
10
Testimonials -
A person or celebrity explains that they used the product. They recommend the product to viewers.
True
False
11
How many
advertising techniques
have we examined?
six 6
three 3
five 5
twelve 12
12
The three means of persuasion included in the Art of Rhetoric are...
Ethos, Logos, Magnus
Ethos, Logos, Pathos
Pickle, Potato, Butter
Ethos, Logos, Lego
13
Logos
- to persuade an audience with logic; presenting facts, evidence and reason to convince your audience.
False
True
14
Fear Appeal -
creates anxiety/fear so the consumer is encouraged to resolve this fear by purchasing the product/service
False
True
15
Which option below lists some of the
advertising techniques
we have examined?
Celebrity endorsement; Bandwagon; Sex appeal
Likes and dislikes
Yellow paper
Market audiences
16
Examples of the
MEDIUMS
that can be used for advertising are...
Radio, television, online, print
Clothing, food and other products
Radio, internet, hamburgers
Business, Companies and Sole Traders
17
Ethos
is about convincing the audience you are trustworthy, likeable, and respectable - worth listening to!
False
True
18
Action
- what is this aspect of AIDA described as?
provide more information about how product/service will benefit audience
The advertisement must grab the attention of their audience
The ad should state/imply what the next action should be for the audience
the audience should recognise their desire for the product/service
19
A.I.D.A. is an acronym that explains a model for advertising
False
True
20
Pathos
mean 'suffering/grief' in Greek and is about appealing to the audience’s emotions.
True
False
21
Which option below lists some MORE of the
advertising techniques
we have examined?
Target Market
Ethos, Logos, Pathos
A.I.D.A.
Inclusive Language, Evidence, Fear appeal
22
What does A.I.D.A. stand for?
always indicate dirty apples
attention interest dedication action
attention interest desire action
advertise interest direction apple
23
Ethos
means 'character' in Greek
False
True
