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1.3.5 Marketing Strategy Flashcards | StudBud
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1.3.5 Marketing Strategy
1.3.5 Marketing Strategy
16 terms
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StudBud Administration
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Product lifecycle
Flashcards
16 cards
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Questions
16
Answers
1
what is one example of a fresh promotion strategy
diffrenciating
re positioning
re launching
repackaging
2
a business to business marketing strategy is aimed at ....
all kinds of buyers
buyers who buy for thier own organisations
might be public, likey to be specific buyers in diff areas
a particular segment of the market
3
low market growth & low market share
cash cow
star
star
dog
4
what is the impact on the marketing mix when in the introduction stage
heavy promotion to raise awareness of the product
promotion may ease as brand becomes established
maybe some, but promotion is very limited
little promotion, price is likely to fall
5
high market growth & high market share
dog
cash cow
star
problem child
6
loyal customers make repeat purchases and recommend product to friends
true
false
7
what is the range of products that a business produces called
product portfolio
company portfolio
product tree
company tree
8
What is the impact on cash flow when in the growth stage?
promotional costs are high but cash flow becoming positive
initial sales do not outweigh high cost of lanch
Cash flow is all negative
9
what is the impact on marketing mix during decline stage
little promotion and prices fall
brand begins to charge premium prices
heavy promotion
promotion eases as brand becomes established
10
low market growth & high market share
dog
problem child
cash cow
star
11
which method is used in mass marketing
no tv advertising, more range of media
using specialist publications
price that varies from buyer to buyer and bulk buy discouts
price and promotion important
12
low market share & high market growth
star
problem child
cash cow
dog
13
how does changing the product increase sales?
changing it adds value
it doesn't
it diffrenciates the product
14
What stage is maturity in the product
5th
4th
1st
2nd
15
What does an extension strategy do?
extends the business strategy
changes packaging
gets less people to buy the product
increases sales by adding promotions or relaunching
16
'a method of analysing a company's products in terms of market growth and market share' def of
product porfolio
marketing strategy
marketing objective
boston matrix
