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SEMI 3.01-3.05 Flashcards | StudBud
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SEMI 3.01-3.05
SEMI 3.01-3.05
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Questions
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Answers
1
Which of the following is most likely to be visible to search engine spiders?
HTML text
Images
Java applets
Flash files
2
What form of advertising involves a company paying an athlete to appear in a TV commercial?
Promotion
Testimonial
Endorsement
Broadcast
3
Whats the best media for a bus wants to create positive associations between a sport & itself?
Opt-in e-mail
Stadium signage
Contest
Newspaper
4
The basic elements of a print advertisement are the
artwork, illustrations, logo, and colorwork.
layout, arrangement, white space, and border.
headline, subheadline, copy, and price.
headline, illustration, copy, and business identification.
5
Sending video advertising messages via cell phones is what type of mobile messaging service?
Short messaging services (SMS)
Digitized messaging services (DMS)
Multimedia messaging services (MMS)
Complex messaging services (CMS)
6
What is a factor that sports marketers consider when targeting customers for a specific event?
affiliations
demographics
expectations
personalities
7
Males between ages of 18-35 who are sports-minded and live in Orlando, Fla is an example of a
marketing mix.
niche market.
sponsor.
demographic characteristic.
8
Online simulations where fans build their own sports team & compete against other fans is
fantasy sports.
online exchange.
data interchange.
game works.
9
When developing a direct mail offer for products, it is important that the mailing piece be
designed to attract attention.
sent to everyone in the area.
printed on expensive paper.
addressed in an impersonal way.
10
A tire producer is most likely to advertise its products on a website that interests
auto racing enthusiasts.
marathon runners.
fitness trainers.
tennis fans.
11
Sport/event industries often use the electronic media to
encourage athletes to participate.
attract advertising support
conduct worldwide research
motivate customers. to buy.
12
What types of businesses would be most likely to place a banner ad on a ski resort's web site?
Cross-training equipment distributor
Rock-climbing boot retailer
snowboard retailer
shoe manufacturer
13
One of the advantages of direct-mail advertising is that the advertiser can
focus on mass marketing techniques.
aim the message to specific customers.
avoid complying with postal regulations.
compete with other advertisers.
14
Which of the following statements regarding direct-mail marketing campaigns is true?
They are easy to track.
They should contain detailed data.
They should include a call to action
They are highly cost-efficient.
15
The promoters of an extreme-sports weekend would most likely target which of the following
young men, ages 12-34
professional athletes
business executives
older men, ages 40-50
16
What should a sports or entertainment event do in order to be successful?
earn maximum profits
promote popular causes
generate favorable press
satisfy customer wants
17
Advertising copy that states "Only 3 days left" is trying to
make a claim.
identify benefits.
describe features.
encourage action.
18
When a performer expands to international markets an important consideration for promotion is
assume that literal language translations are acceptable.
adapt promotional messages for each market.
use the same advertising strategy with all markets.
develop different brands for each market.
19
A vital promotional technique for entertainment marketing is the use of
trailers.
broadcast webs..
distribution.
vertical integration.
20
Which of the following is an example of online advertising?
Giving away gifts
Hosting chat rooms
Providing information
Sponsoring a web site
21
One advantage of writing direct-mail letters with coupons or reply cards is that the result is
inexpensive
traditional
measurable.
competitive.
22
The part of a print advertisement that is noticed first by readers is the
business identification
illustration.
white space.
copy.
23
Factors such as lifestyles and interest levels in a specific sport is segmenting a market on
psychographics
demographics
gender
geographics
24
When writing direct-mail ad letters, the executives responsible for promoting a team should
develop copy that is in more detail than that in print ads.
attempt to depersonalize the message.
write copy that will appeal to a mass audience.
recognize that the results effort can't be measured.
25
Which of the following is a disadvantage of using direct-mail letters as a form of promotion?
People expect the letters to arrive at specific times
The advertiser can't be selective about who gets the letters
Many people think of the letters as "junk mail" to be junked
The advertiser is limited to the letter formats available
26
Target marketing in the sports industry involves appealing to potential
customers
who have
past experience.
disposable income.
athletic ability.
leisure time.
27
Currently, which of the following mobile advertising strategies has been most successful?
Text message with coupon
Banner ad campaign
Cross-platform campaign
Rich media
28
When an ad agency develops a web site, they should format the text so its easy for visitors to
order desired goods.
identify the tagline.
locate relevant information.
translate features into benefits.
29
What is an effective design technique that adds a personal touch to a direct-mail piece?
Stamping "Open Now" in neon pink on the back of the envelope
Placing the return address at the bottom of the envelope
Using a font that looks like handwriting in address section
Addressing as “Current Resident” on the mailing label
30
When writing information to post on web sites, Internet businesses should
boost content appeal and interest with stories, and humor.
boost content appeal and interest with stories, and humor.
consolidate info by constructing long descriptive sentences.
break the text into short sections with many headlines.
31
Which of the following best enables marketers to target specific groups of customers?
Sales promotion
Advertising
Direct marketing
Publicity
32
How does a professional sports team earn revenue when it permits games to appear on television?
Selling broadcast rights
Promoting the games on its web site
Sponsoring charitable events
Participating in merchandising programs.
33
After a gold in the Olympics, a sunscreen Co pays her to be in its TV & magazine ads. This is
a sponsorship.
publicity.
loyalty marketing.
an endorsement.
34
Which of the following is a characteristic of most online banner advertisements?
Productive
Restrictive
Selective
Interactive
35
What is the most ineffective way to address a piece of direct mail?
To the recipient by name
To the title of the recipient
To the company
To the recipient by name and title
36
Repeated exposure to the largest most diverse population of people is a benefit of_ advertising
newspaper
direct
out-of-home
radio
37
Scanning "coupons" from your smart phone. This form of mobile advertising involves the use of
reciept-verification applications.
reverse-messaging features.
quick-response codes.
cable-network tags
38
Why is it important to write web-site home pages that is interesting as well as concise?
Design is simple.
Space is limited.
Access is restricted.
Message is complex.
39
Baking soda ad says it gets rid of odors, its ad copy is pointing out the product's
price.
features.
uses.
producer.
