Intro to Graphic Design

Color: What are the secondary colors?

Typography: These types of fonts come in many different styles and are best for titles and headers.

Color: A circle that organizes all of the main colors and shows relationships between them.

Fundamentals of Design: Any two-dimensional area with a recognizable boundary.

Color: What helps us know which colors look good together and which ones don’t?

Fundamentals of Design: A shape that connects two or more points.

Color: The intensity of a color – how subtle or vibrant the color appears.

Color: A color scheme that uses three colors that are evenly spaced, forming a perfect triangle on the color wheel.

Branding & Identity: What the brand looks like, including your logo, color choices, and much more.

Color: Formulas that help create professional-looking color schemes.

Typography: The space between specific characters.

Branding & Identity: Some companies and yearbook staffs use a ___________ to keep their brand looking consistent.

Color: Don’t use colors that tend to ____________ when they’re placed together.

Typography: These types of fonts do not have an extra stroke on the letters.

Color: A color scheme that uses colors that are next to each other on the color wheel.

Typography: The space between lines of text and is also known as line spacing.

Typography: What is the style or appearance of text?

Branding & Identity: What identifies your brand using a particular mark, type design, or both?

Layout & Composition: The use of visual space to show relationships. Closely grouping objects that are related.

Fundamentals of Design: The physical quality of a surface which can be implied through illustration.

Typography: When combining fonts, you should choose fonts that ________________.

Layout & Composition: When one item is different from another.

Fundamentals of Design: A 3x3 grid where the focal point of the image is placed on or near one of the grid lines.

Typography: These types of fonts have a classic look and are a good choice for more traditional projects.

Fundamentals of Design: Shapes fall into two categories:

Images: Free or low cost images that look professional and can be used in layouts.

Typography: These types of fonts tend to be easier to read on computer screens, including smartphones and tablets.

Typography: What types of fonts have little strokes attached to the main part of the letter?

Typography: These types of fonts have a clean and modern look.

Layout & Composition: A type of balance where both sides are different but equal in weight.

Color: Colors that are opposite each other on the color wheel.

Images: These images use a special form of geometry and can be sized big or small without losing quality.

Typography: It is best to limit yourself to ________________ fonts per project.

Layout & Composition: A reminder that every project should have a consistent look and feel.

Color: What are the primary colors?

Fundamentals of Design: When a shape becomes 3D.

Layout & Composition: The way your content is arranged.

Color: A color scheme that forms a rectangle on the color wheel using two pairs of complementary color pairs. 

Color: Another word for color.

Typography: This creates different levels of emphasis to guide the reader’s eye to whatever is most important.

Color: The easiest formula for harmony because it uses only one color or hue.

Images: These include photos and graphics and are usually the first thing we see on a layout.

Layout & Composition: The space between your content, between lines and outer margins.

Fundamentals of Design: The equal distribution of visual weight.

Typography: You should avoid using fonts with extra baggage because they are __________________.

Color: A color scheme that uses colors on either side of the complement.

Layout & Composition: When objects are lined up in the center, left or right.

Color: How dark or light a color is.

Images: For printed projects, choose images with a high ___________________.

Images: These types of images are made up of tiny pixels which become apparent when you zoom in.

Typography: The overall space between letters, sometimes called character spacing.

Layout & Composition: A type of balance where both sides are the same.

Color: These colors tend to have a fun or modern vibe.

Color: Secondary colors are created by combining two __________ colors.

Typography: It is important to think about your ____________ , then choose a font that fits.

Color: These colors often appear more serious or businesslike.