5 Marketing Concepts

Which of the following strategies illustrates a market orientation?

The focus of this marketing orientation is on the internal capabilities of the firm

This marketing orientation focus on aggressive sales techniques and belief that high sales result in high profits

The term 'Marketing Myopia' was developed by a Harvard Professor who wrote an article in the 1960'S

________is to satisfy customer needs and wants while enhancing individual and societal well-being

Companies focused on Sales marketing orientation are interested on discovering what do customerswant and need?