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Unit 2: Developing a Marketing Campaign Quiz Flashcards | StudBud
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Unit 2: Developing a Marketing Campaign Quiz
Unit 2: Developing a Marketing Campaign Quiz
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Questions
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Answers
1
What factor is not included in the external influence analysis tool PESTLE?
Technological
Political
Economic
Cost
2
Apple spent $4.2 billion on research and development alone in the quarter ending in June 2019
True
False
3
Which one of these is not a role or purpose of marketing?
To build brand awareness and trust to increase the market share
To make customers pay more for the same product
To set up a stall in a marketplace
To make customers aware of the products or services a business provides
4
Only releasing a limited quantity of the product is an example of which Principle and Purpose of Marketing?
Satisfying demand
Stimulating demand
Recognising demand
Anticipating demand
5
Which one of these is not an internal influence on marketing activities?
The cost of the campaign
The mindset of staff
The availability of finance
The size and culture of the business
6
What is the oldest form of marketing?
Digital billboard
Newspaper
Social media
Word of mouth
7
This segmentation divides the market according to their lifestyle, personality traits, values, opinions, and interests
Geographic
Behavioural
Psychographic
Demographic
8
A full-page advert on
The Daily Mail typically costs...
£300,000
£30,000
£300
£3,000
9
What is the average cost of a social media marketing campaign?
£250
£350
£500
£100
10
Continuous investment in innovation, design, research and development helps a business to...
Recognise demand
Stimulate demand
Anticipate demand
Satisfy demand
11
What comes after 'development of the marketing strategy' in the key stages involved when developing new products?
Test marketing
Idea generation
Product development
Product launch
12
Select the option below which is not a typical method a business would use to anticipate demand generated by a campaign
Looking at a market stall through a window
Looking at results of market research
Looking at demand for competitors products
Looking at the impact of past marketing campaigns
13
TV adverts during highly viewed programmes such as Good Morning Britain or Lorraine can cost between...
£10,000 - £15,000
£7,000 - £8,000
£500 - £1,000
£3,000 – £4,000
14
Age, education, income, family size, race, gender are examples of which type of segmentation
Demographic
Geographic
Psychographic
Behavioural
15
Which of the below is not a principle and purpose of marketing?
Anticipating Demand
Recognising Demand
Selling Demand
Stimulating Demand
16
What type of market does a business operate within if they sell products aimed at the whole market with a wide range?
Small Market
Big Market
Niche Market
Mass Market
17
Which segmentation divides markets by decision-making patterns such as purchase, consumption, and lifestyle?
Psychographic
Behavioural
Demographic
Geographic
18
When developing new products, what is the stage before product launch?
Test Marketing
Development of the Marketing Strategy
Product Development
Idea Generation
19
When a business starts expanding their product portfolio into new markets, it's called...
Product Expansion
Winning
Moving Markets
Diversification
20
What % of their sales revenue do Coca Cola approximately spend on marketing each year?
10%
5%
25%
50%
