How is sample size determined in market research?

d) It is calculated based on factors like desired confidence level & error.

What are probability sampling methods used for in market research?

b)Ensure that each member ofpopulation has a known chance of being included

What is the purpose of information preparation and analysis in market research?

c) To transform data into useful information.

a) compare means of two subsamples

What is the relationship between market research and marketing?

b) Marketing is based on market research.

What is the process of market research?

b) involves a series of steps from defining objectives to preparing report

What characterizes non-probability sampling methods?

c) They don't allow for generalization to the entire population.

Pearson correlation is used to...

c) check influence between two variables

What is the purpose of an analysis plan in market research?

b) To provide a detailed roadmap for conducting the research.

b) compare means of more than subsamples

Why is market research valuable for managers?

b) Because it helps them make data-driven decisions.

Which of the following statements is true about the ethics of market research?

c) Industry associations have ethical guidelines for market research.

What is the primary goal in designing market research?

b) To define objectives and information needs.

What is the role of fieldwork in market research?

c) It is the phase where data is collected from the selected sample.

What is the sampling process in market research?

b) It refers to selection of a subset of individuals from larger population

What is the purpose of the report's structure in market research?

b) To follow a standardized format.

Why is appropriate sample design essential in market research?

c) It ensures that the sample represents the population of interest.

When should market research be conducted?

c) Whenever it is relevant for decision-making.

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FMR

20 termsStudBud Administration30 plays

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Questions 20

Answers

1
Which of the following techniques is a qualitative technique used in market research?
c) In-depth interviews.
a) Online surveys.
b) Quantitative observation.
d) Statistical analysis.
2
How is sample size determined in market research?
a) It is always fixed at 100 participants.
b) It depends on the budget available for the research.
d) It is calculated based on factors like desired confidence level & error.
c) It is chosen arbitrarily by the researcher.
3
What are probability sampling methods used for in market research?
c) To collect data from a non-random sample.
b)Ensure that each member ofpopulation has a known chance of being included
d) To determine the sample size.
a) To select a sample without any specific criteria.
4
What is the purpose of information preparation and analysis in market research?
d) To evaluate the project budget.
a) To validate market research.
b) To identify ethical issues in research.
c) To transform data into useful information.
5
T-test is used to...
c) check influence between two variables
b) compare means of more than subsamples
d) check influence between more than two variables
a) compare means of two subsamples
6
What is the relationship between market research and marketing?
a) They are entirely independent concepts.
d) None of the above.
c) Market research is based on marketing.
b) Marketing is based on market research.
7
What is the process of market research?
c) It is limited to data collection.
d) There is no defined process.
b) involves a series of steps from defining objectives to preparing report
a) It has only 2 steps.
8
What characterizes non-probability sampling methods?
d) They require a larger sample size.
c) They don't allow for generalization to the entire population.
a) They are always more accurate than probability sampling methods.
b) They involve random selection.
9
Pearson correlation is used to...
d) check influence between more than two variables
b) compare means of more than subsamples
a) compare means of two subsamples
c) check influence between two variables
10
What is the purpose of an analysis plan in market research?
a) To record the names of participants.
b) To provide a detailed roadmap for conducting the research.
d) To summarize the final report.
c) To define the research budget.
11
ANOVA is used to...
d) check influence between more than two variables
b) compare means of more than subsamples
a) compare means of two subsamples
c) check influence between two variables
12
Why is market research valuable for managers?
b) Because it helps them make data-driven decisions.
c) Because it reduces the need for marketing strategies.
a) Because it provides unnecessary information.
d) Because it has no impact on management.
13
Which of the following statements is true about the ethics of market research?
b) Companies should never be concerned about ethics in market research.
d) Ethics only applies to academic research.
c) Industry associations have ethical guidelines for market research.
a) Ethics is not relevant in market research.
14
What is the primary goal in designing market research?
a) To obtain as much data as possible.
c) To publish results immediately.
b) To define objectives and information needs.
d) To conduct in-depth interviews.
15
What is the role of fieldwork in market research?
a) It involves analyzing data in a lab.
d) It is not a part of market research.
c) It is the phase where data is collected from the selected sample.
b) It refers to the final report preparation.
16
What is the sampling process in market research?
d) It has no relevance in market research.
c) It is the final stage of a research project.
a) It involves analyzing collected data.
b) It refers to selection of a subset of individuals from larger population
17
What is the purpose of the report's structure in market research?
b) To follow a standardized format.
c) To include irrelevant information.
a) To keep the report concise.
18
Why is appropriate sample design essential in market research?
b) It saves time and money.
c) It ensures that the sample represents the population of interest.
d) It is not relevant to market research.
a) It simplifies the research process.
19
When at least 1 variable is non metric we use...
d) chi-square
c) ANOVA
b) Correlation
a) T-test
20
When should market research be conducted?
c) Whenever it is relevant for decision-making.
a) Only before launching a new product.
b) Only after a successful launch.
d) Only when budget is available.

FMR Flashcards | StudBud

FMR

20 termsStudBud Administration30 plays

Imported from external platform

Flashcards20 cardsFPractice quizPHost liveL

Questions 20

Answers

1
Which of the following techniques is a qualitative technique used in market research?
c) In-depth interviews.
a) Online surveys.
b) Quantitative observation.
d) Statistical analysis.
2
How is sample size determined in market research?
a) It is always fixed at 100 participants.
b) It depends on the budget available for the research.
d) It is calculated based on factors like desired confidence level & error.
c) It is chosen arbitrarily by the researcher.
3
What are probability sampling methods used for in market research?
c) To collect data from a non-random sample.
b)Ensure that each member ofpopulation has a known chance of being included
d) To determine the sample size.
a) To select a sample without any specific criteria.
4
What is the purpose of information preparation and analysis in market research?
d) To evaluate the project budget.
a) To validate market research.
b) To identify ethical issues in research.
c) To transform data into useful information.
5
T-test is used to...
c) check influence between two variables
b) compare means of more than subsamples
d) check influence between more than two variables
a) compare means of two subsamples
6
What is the relationship between market research and marketing?
a) They are entirely independent concepts.
d) None of the above.
c) Market research is based on marketing.
b) Marketing is based on market research.
7
What is the process of market research?
c) It is limited to data collection.
d) There is no defined process.
b) involves a series of steps from defining objectives to preparing report
a) It has only 2 steps.
8
What characterizes non-probability sampling methods?
d) They require a larger sample size.
c) They don't allow for generalization to the entire population.
a) They are always more accurate than probability sampling methods.
b) They involve random selection.
9
Pearson correlation is used to...
d) check influence between more than two variables
b) compare means of more than subsamples
a) compare means of two subsamples
c) check influence between two variables
10
What is the purpose of an analysis plan in market research?
a) To record the names of participants.
b) To provide a detailed roadmap for conducting the research.
d) To summarize the final report.
c) To define the research budget.
11
ANOVA is used to...
d) check influence between more than two variables
b) compare means of more than subsamples
a) compare means of two subsamples
c) check influence between two variables
12
Why is market research valuable for managers?
b) Because it helps them make data-driven decisions.
c) Because it reduces the need for marketing strategies.
a) Because it provides unnecessary information.
d) Because it has no impact on management.
13
Which of the following statements is true about the ethics of market research?
b) Companies should never be concerned about ethics in market research.
d) Ethics only applies to academic research.
c) Industry associations have ethical guidelines for market research.
a) Ethics is not relevant in market research.
14
What is the primary goal in designing market research?
a) To obtain as much data as possible.
c) To publish results immediately.
b) To define objectives and information needs.
d) To conduct in-depth interviews.
15
What is the role of fieldwork in market research?
a) It involves analyzing data in a lab.
d) It is not a part of market research.
c) It is the phase where data is collected from the selected sample.
b) It refers to the final report preparation.
16
What is the sampling process in market research?
d) It has no relevance in market research.
c) It is the final stage of a research project.
a) It involves analyzing collected data.
b) It refers to selection of a subset of individuals from larger population
17
What is the purpose of the report's structure in market research?
b) To follow a standardized format.
c) To include irrelevant information.
a) To keep the report concise.
18
Why is appropriate sample design essential in market research?
b) It saves time and money.
c) It ensures that the sample represents the population of interest.
d) It is not relevant to market research.
a) It simplifies the research process.
19
When at least 1 variable is non metric we use...
d) chi-square
c) ANOVA
b) Correlation
a) T-test
20
When should market research be conducted?
c) Whenever it is relevant for decision-making.
a) Only before launching a new product.
b) Only after a successful launch.
d) Only when budget is available.