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Customer Relationship Management Flashcards | StudBud

Explore/Customer Relationship Management

Customer Relationship Management

8 terms·StudBud Administration·340 plays

Class presentation and then a short question and answer session #nab #crm #mat

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Questions 8

Answers

1
Customer relationship management is?
A mass marketing loyalty program
None
An integrated implementation system
Team selling in a top-to-top market
2
What are some crm systems in practice?
Call centers
Both 1 and 2
None of them
Social media
3
What are the benefits of crm?
Integrated assistance across channels
Greater sales force efficiency
Targeting profitable customers
All of them
4
The evolution of crm has progressed from
One-to-one,mass,target,to customer marketing
Mass,target,customer, to one-to-one marketing
CRM has always existed.
Customer,mass,target,to one-to-one marketing
5
What are the common features of a crm software
None of them
Marketing,sales force,contact customer automation
1 and 2
Geo location technology
6
Which is an example of the advantages of crm?
Allows greater competition
All of them
Decreases advertising cost
Makes it easier to target customers
7
What are the CRM applications?
Solicitation and lead management
Sales
All of the above
Relationship management and customer support
8
What is crm?
Customer Relationship Management
Client Relationship Management
Customer Retail Management
Customer Relation Management