Business Concepts 23-44

needs of customers that are currently not being addressed by your company or any company

how your customers/competitors respond to your marketing/selling strategies

an idea that is accepted as true or as certain to happen without proof

possible to do easily or conveniently

owner of information, knowledge, patent, copyright, trademark

rate at which a company is losing money; negative cash flow

an advantage you have and can sustain over your competition

section of your pro forma where you make varying assumptions to determine which ones have the greatest impact

Information Technology

ability to go beyond your customers into markets that have not been in your typical plan

the expectation of money earned based on amount of investment

Every investor invests in people!--what are they looking for?

insignificant changes that do not hurt the overall performance of a business

worker that works independently by selling work/services with no intent to pursue permanent/long term employment

phrase that means to add up or to make economic sense

lowest point of cumulative cash flow; minimum amount required to work through the early stages of the venture

work/invention that is the result of creativity

big enough to care about

the action of spending funds

cash in and out of a business over time

bringing about strong emotions or feelings

costs that vary depending on the rise and fall of production