COM 318 Final

Which of the following was NOT a COM 318 team name?

What is the primary tone of Lenoir-Rhyne's social media style?

What was the purpose of the "Customized Learning Experience" in COM 318?

What is one of the biggest challenges for influencer marketing?

sorting through large amounts of content to share the best posts in an organized & professional manner is called ______.

______ is one industry that has been considered to be “an early adopter” for having formalized roles in social media.

Which of the following is NOT an accessibility best practice for social media?

Student athletes are which type of campus influencer?

The agreement you sign up for creating a social media account is called a ______.

When a topic or hashtag is trending, it is important to jump on the bandwagon regardless of the situation

Which important metric is used to determine an ad’s effectiveness?

Which COM 318 assignment asked you to apply your new skillset to a real-life situation?

______ are specific events, settings, and interests you want others to view with your personal brand and set you apart

Speaking engagements, consulting projects, and even freelance work are all considered to be examples of _______.

Visual content that is considered to be snackable seems to live on most platforms like ______.

The LR social media/style guide states that casual language (i.e., slang) can never be used in content

Reputations are important to note for social media professionals. Reputations are all EXCEPT ______.

COM 318 is part of which Communication Studies program objective?

Bots are part of an ethical social media policy for most social media companies.

Which of the following is one of the four main categories for a SWOT analysis?

Which of the following goes against the LR social media guidelines?

Which of the following is NOT a social media job yet?

How should posts be tailored to engage alumni audiences on Lenoir-Rhyne’s social media?

Which chemical in your brain is released when sharing or consuming social media content?

A/n ______ focuses on persuading audiences to take action; a/n ______ focuses on content that resonates with audiences

______ of content focuses on tying into the overall brand voice and reputation, so they are one and the same.

The PESO model focuses on four media types: paid, experiential, shared, and owned

Having a standard approach for social media content, policies, and overall approach in writing is called a ______.

Which type of social media do savvy marketers mimic in some content design?

recommending options based on whatpeople similar to you have watched, clicked on, joined, bought, or swiped right on is

If a social media professional is trying to convert audiences to buy a new product, which objective would they use?

A/An ______ is someone who has built an audience, naturally and over time, and who is viewed as an authority.

A ______ is focused on how to get key business, communication, and social media objectives accomplished

How does Lenoir-Rhyne's style guide recommend handling trending topics?

What is the most popular method of compensation for influencers?

Which of the following is true about AI?

______ focuses on coming up with innovative perspectives that have not been adapted yet in a social media plan.

One of the challenges for social media research is in determining how best to measure the concept of ______.

Which of the following is important when establishing a social media policy?

A ______ focuses on the strategic planning and execution of social media content for the organization

Swipe up for stories, click a link to a website, or like a post are just some types of ______ included in most ad copy.

What is an example of an earned media tactic?