KIN 3802 - EXAM #2

Guarantee games are the scheduling of profit-rearing nonconference home games, specifically to increase fan engagement

A permit grants temporary permission to engage in transactions that may otherwise be unlawful

_____ is the added value to a product or service because of its association with a brand name. (Think Ohio State)

During the event, your social media strategy should be focused on engaging fans that are NOT physically present

What type of clause limits the talent to a specific geographical boundary?

Which of the following is NOT a step in the DIM Process?

_____ The identified risks present a significant cost to the event budget; therefore, event insurance has been purchased

If you are marketing to consumers who are price sensitive, what should you be offering to help maintain ticket sales?

___ includes those measures an organization takes to facilitate the movement and enjoyment of people.

Barriers keeping consumers who want to attend an event from attending are called ___

A ticket to a Savannah Banana's game included game entry, along with all concessions. What type of pricing is this?

Which of the following may be viewed as a value-added promotion?

Which of the following is NOT a sponsorship category found in sporting events?

What is the purpose of branding in sport event marketing?

You are the Event Manager for the PGA Championship. What type of contracts might be found within your event?

A meet & greet with a famous athlete would be an example of which type of event experience?

Social Media Strategy: During which stage might you upload live game updates, video replays, or interactive posts?

Risk Strategies: The identified risks would be detrimental to event success; therefore, a new venue is selected

_____ is the set of human characteristics associated with a brand

In the Event Triangle, the event typically elicits an emotional response from fans.

Some marathon participants run primarily for the health benefits. Event marketers can segment these individuals based on

What does ROI stand for?

A ____ is a document that is executed after an injury has occurred

During the event, _____ are looking to turn emotional connections into a profit-rearing reactions.

What type of experience immerses fans in an environment full of sights, sounds, smells, taste, etc.?

A newly established sport with no ticket sales would most likely benefit from which type of sponsorship?

A __________ involves two parties engaging in a promise.

___ is identifying and targeting people based on characteristics such as age, gender, ethnicity, income and education

Event pricing is often the biggest barrier to sport consumers.

Setting higher prices for the more attractive times and locations and lower prices for the less-valuable inventory

Consideration in contracts refers to the polite language used in the contract.

What type of clause outlines the requirements of the talent?

Specific provisions that dictate how the parties involved act under certain conditions.

Negotiation allows each party to identify their needs and shape the final agreement.

Risk Strategy: The identified risk can be treated by routine facility maintenance & establishing emergency procedures

A risk matrix is a beneficial tool for risk management planning.