What does mean the acronym CSR?

Corporate Social Responsibility

Marketing mix is equal to?

Product, Price, Place and Promotion

What does mean the acronym USP?

Unique Selling Point / Proposition

What is a private limited company?

Where shareholders cannot be sold to general public

What is market share?

The % of sales in the total market sold by one business

What does mean the acronym STEEPLE?

Social, Tech, Economic, Environ, Political, Legal and Ethics

Cash cow and dog are elements of

The Boston Consulting Group Matrix

What is viral marketing?

The use of social media to increase brand awareness

What is a sole trader?

A business where one person has full control of it

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Questions 20

Answers

1
Survey is an example of
Primary research
Annoying stuff
I don't know
Secondary research
2
This is a source of secondary research
My point of view
The notes of my friend
The IB page in Facebook
Trade organizations
3
What does mean the acronym CSR?
Corporate Social Responsibility
I don't remember but it's a TV show
Consumer Social Rebel
Corporate Science Responsibility
4
Marketing mix is equal to?
Product, Price, Place and Promotion
The blending power of marketing
50 P'S
Propaganda, Pricing, Production and Politics
5
What does mean the acronym USP?
Unique Selling Point / Proposition
it's wrong the right is UPS United Service Parcel
Unique Sound Program
United Super People
6
Product design, distribution, packaging and customer service are considered ______ activities
stressful
finance
marketing
management
7
market penetration, product development, market development and diversification are equal to?
Boston Consulting Group Matrix
Ansoff's Matrix
Strange marketing concepts
lots of problems
8
A strategic alliance is the same as a joint venture?
No
Yes
mmm... i'm reading the question
maybe
9
What is a private limited company?
A private company?
Where shareholders cannot be sold to general public
Where shareholders are in the stock market
I'm still in vacations mood
10
Introduction, growth, maturity and decline are stages from
my IB marks
The product life cycle
my IB life
The marketing life cycle
11
This is an example of a fishbone diagram
It's obvious
No
Yes
Maybe
12
What is market share?
The total amount of sales
The % of sales in the total market sold by one business
The market of a certain company
Something related to shareholders
13
Apple is famous for using this market-based pricing strategy
Market Skimming
Iphoning
Cross-Pricing
Guerilla Marketing
14
What does mean the acronym STEEPLE?
It's a famous brand
Social, Troubles, Enforce, Economic, Planet, Leverage, E-
Social, Time, Economic, Evolution, People, Legal and Emerge
Social, Tech, Economic, Environ, Political, Legal and Ethics
15
Shareholders is a synonymous of stakeholders
Yes
For sure
Depends on the perspective
No
16
A Government can be a stakeholder for a certain company
False
Depends on
True
stakeholder?
17
What is the name of these guys?
Chandler, Ross and Joey
Tim, Duncan and Flynn
Lito, Wolfgang and Will
Dustin, Mike and Lucas
18
Cash cow and dog are elements of
CAS
The Boston Consulting Group Matrix
The nature
Biology?
19
What is viral marketing?
A virus in marketing
The use of social media to increase brand awareness
A sick marketer
The use of biology in marketing
20
What is a sole trader?
A business where one person has full control of it
A sole business
A business with many owners and managers
A business where...mmm...let me see....

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