stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
MKTG 2202 Final Part 3 Flashcards | StudBud
Explore
/
MKTG 2202 Final Part 3
MKTG 2202 Final Part 3
23 terms
·
StudBud Administration
·
10 plays
BCIT MKTG 2202 Final
Flashcards
23 cards
F
Practice quiz
P
Host live
L
Questions
23
Answers
1
According to the textbook, sexual appeals often lead to stronger __ but none of the others listed below.
Purchase Intention
Brand Attitude
Brand Recognition
Ad Recognition
2
No advertisement shall be presented in a format orstyle that conceals the fact that it is an advertisement
Professional or Scientific Claims
Safety
Comparative Advertising
Disguised Advertising Techniques
3
Disclosures should be clear and use widely accepted hashtags
False
True
4
___ is a not-for-profit, self-regulatory industry body
Complaint Process
"The Code"
Ad Standards
Canadian Code of Advertising Standards
5
Critics of advertising suggest that companies that advertise are only fostering ___
Ego-centric People
Materialism
An unnatural lust for objects
False Happiness
6
Advertisements must not misrepresent the consumer’sopportunity to purchase the goods and services at theterms presented
Bait & Switch
Accuracy and Clarity
Price Claims
Disguised Advertising Techniques
7
Where is the CRTC is not involved?
Infomercials
False or misleading ads
Internet
Alcohol and drugs
8
Which of the following groups is signal substitution designed to protect?
Broadcasters in Canada
Canadian Television Viewers
Canadian News Media
U.S. Advertisers
9
What is the time limit for discretionary services?
12 minutes
15 minutes
13 minutes
No limit
10
Advertisements must not exploit superstitions or playupon fears to mislead the consumer.
Advertising to Minors
Superstitions and Fears
Unacceptable Depictions and Portrayals
Disguised Advertising Techniques
11
An influencer should just simply “tag the brand”
False
True
12
The _____ prevents false or misleading advertising
Regulations on Advertising to Children
Ad Standards
CRTC
Competition Act
13
Where is the CRTC is involved?
Advertising Limits
Signal Substitution/Simultaneous Substitution
False or misleading ads
No limits on TV, AM or FM radio
14
Where is it illegal to direct any commercial advertising messages to anyone under the age of 13?
Toronto
Quebec
Rural communities in Canada
Anywhere in Canada
15
Disclosures should be independent of social media network or channel-specific settings
False
True
16
A TV service provider temporarily replaces the signal of one TV channel w/ another channel that's showing the same thing
Bait & Switch
Zoop and Loot
Simultaneous substitution
Zip and Zap
17
Broadcasters must meet the ____ on advertising
CTAB
Canadian Association of Broadcasters’ Code of Ethics
Public Notice CRTC 2006-69
Competition Bureau at Industry Canada.
18
Use Ambiguous Phrases
True
False
19
No advertisement offer a guarantee or warranty,unless the guarantee or warranty is explained asto conditions & limits
Professional or Scientific Claims
Guarantees
Imitation
Testimonials
20
__ are prohibited from carrying advertising except for programs that are available to networks only on a sponsored basis
Discretionary Services
Global News Stations
CBC Radio Networks
Commercial AM and FM radio stations
21
What are the 3 streams of the complaint process?
Consumer complaints
Special interest group
Trade disputes
Gender Portrayal Guidelines
22
What is the federal Competition Act designed to prevent?
The production of knockoffs of leading global brands
Cross-Border competition amongst brands
Competition within Canadian Industries
False or Misleading Advertising
23
___ is the process of previewing commercials to make sure they meet applicable standards
Accessibility
Tobacco Products
900 Numbers Method
Ad clearance