Rhetoric and Propaganda Unit

Evaluating what sound effects and music to use to capture viewers' attention and create a specific mood

a statement put forth and supported by evidence; not necessarily intending to convince others to join

techniques writers use to enhance their arguments and communicate more effectively

to examine and judge carefully

a relationship in which one event leads to another, or one variable affects a specific result/outcome

political ad with candidate shaking hands with people

a kind of speaking or writing that is intended to influence people's actions

Black and White political ad

Using peer pressure to make you want to join in what a larger group is doing

Appeals to emotion for the purpose of persuasion

Vaguely talking about something in a positive light without getting specific with details.

to disprove; to successfully argue against

Using patriotism to one's advantage

Only giving some of the quote, fact, or story instead of the whole thing

Claiming that one action will quickly escalate to more significant ones, even if there's no evidence that it'll happen

the art of using language effectively and persuasively

attacks or name-calling instead of attacking the argument itself, which is usually unprofessional and "cross a line"

When a writer repeats words at the BEGINNING of a sentence/phrase

Saying that one thing causes the other when it actually doesn't; maybe they're only somewhat related

literal or metaphorical language that creates a picture in the listener's mind

Distracting an opponent/audience with facts or ideas that are off-topic or not accurate

using cutting-edge computer generated animation to grab viewers' attention

favoring one side; prejudiced

Making a decision, assumption, or sweeping generalization too soon, based on a stereotype or insufficient evidence

Only "piling on" or stacking the good reasons and ignoring the negative facts (or vice versa!)

Purposely using the right synonym to evoke the most (positive or negative) emotion possible

camera angle pointing upward at a candidate

a figure of speech that uses exaggeration to express strong emotion, make a point, or evoke humor

Purposely scaring the audience into doing or avoiding something

not favoring one side; not prejudiced

a relationship between two variables

Making something seem more simple than it actually is, ignoring its complexity or full truth

a refutation, comeback, or counterargument, especially in debate

a challenge to a position; an opposing argument

Saying that one person or thing is guilty just because something/ someone else is guilty

common errors in reasoning that will undermine the logic of an argument

When a writer repeats words at the END of a sentence/phrase

How long is the average commercial?

Promising more to the audience than you can actually guarantee

a group of people that advertisers want to buy their product

to mark the outline of; sketch; describe in detail

Intonation; the rising and falling of a voice's pitches

reading, hearing or noticing ONLY the things that support your opinion (ignoring evidence for the other side)

the author's credibility

based on personal opinions, feelings, and attitudes; biased

to respond, reply, or give a comeback/ rebuttal

a political ad with the narrator's voice being threatening and grating

The opposite of beautiful people; appealing to the normal person who is "just like you"

showing celebs or beautiful people to make you want to be like them

Writing that activates sight, smell, sound, touch, and taste in the listener's mind

The argument is based on a flawed assumption, or uses a premise to support itself (which makes zero sense).

emotional appeal, including the use of stories

Refers to the study of the population in terms of age, gender, income, education, geographical location, and ethnicity

A brief reference to an outside source (history, literature, person, etc.)

Making us yearn for the past or "good old days", such as returning to past ways

to make detailed evaluation or review; to give criticism

Writer repeats words, patterns, or concepts in REVERSE ORDER.

rebuttal, counterargument, or comeback

Arguing that someone's argument is invalid because they don't follow their own advice

When a celebrity OR normal person endorses an action/product (to add to its credibility)

Making huge predictions about the future based on insufficient data. This is a type of exaggeration or hyperbole

logic or reason, including facts and data

not to the point, not applicable or pertinent; extraneous

Someone oversimplifies and presents an issue as only having two options, when there really might be more options

Comparing two things that are too different to make it a fair comparison, OR making a comparison that is illogical

A comparison that lasts across several phrases, clauses, or sentences

the length of time each image stays on the screen

Two opposite words/ concepts are put together to create contrast

positioning a product on the screen to convey an important message

factual, related to reality or physical objects; not influenced by emotions; unbiased

refers to the analysis of the values, attitudes, and lifestyles shared by people

Repeating either exact words or word patterns

patriotic music in a political ad

Writer asks a question and immediately answers it